Senior Marketing Manager, Daily Banking (12-month Parental Leave Cover)

When you join the ING family youre not there to warm a seat or do the same thing forever. Being ambitious asking questions and wanting the best result for our customers is all allowed.

Were seeking an experienced Senior Marketing Manager to join our Product and Customer Marketing team specialising in the Daily Banking portfolio for a 12-month parental leave cover.

In the Daily Banking domain the Senior Marketing Manager will lead the development and execution of customer-centric marketing strategies that drive engagement and growth across everyday banking products such as transaction accounts savings and payments. By leveraging customer insights and market trends they will craft compelling value propositions and deliver integrated full-funnel campaigns that resonate with key segments. Collaborating closely with cross-functional teams theyll ensure seamless go-to-market execution optimise performance through data-driven decision-making and champion initiatives that enhance the customer experience and strengthen INGs brand in the daily banking space.

Our ideal candidate is a commercially minded and customer-obsessed marketer who thrives on turning insights into action. They bring a deep understanding of everyday banking behaviours and know how to craft compelling propositions that resonate with diverse customer segments. With a strong grasp of full-funnel marketing they can lead integrated campaigns that drive engagement and deliver measurable results. Theyre a natural collaborator skilled at influencing cross-functional teams and bring energy creativity and a test-and-learn mindset to everything they do. Most importantly theyre passionate about making everyday banking simpler smarter and more rewarding for customers.

Ready to make an impact

What youll do

• Develop customer-led portfolio strategies by translating market customer and competitor insights into compelling value propositions for personal lending products.
• Lead integrated go-to-market campaigns orchestrating full-funnel activity across paid owned and earned channels to drive acquisition and engagement.
• Shape messaging and creative direction ensuring communications are on-brand benefit-led and resonate with target segments.
• Collaborate cross-functionally with Product Digital Customer Intelligence and Legal teams to ensure seamless execution and compliance.
• Optimise marketing performance through test-and-learn roadmaps attribution modelling and data-driven investment decisions.
• Coach and uplift the marketing team setting direction reviewing work and fostering a high-performance customer-first culture.

What were looking for

• Strategic thinker with a customer-first mindset able to turn insights into compelling propositions and campaigns.
• Exceptional collaborator and influencer confident navigating cross-functional teams and senior stakeholders.
• Creative and commercially driven balancing bold ideas with data-led decision making and measurable outcomes.
• Experienced in integrated marketing with a deep understanding of full-funnel campaign planning and execution.
• Comfortable with complexity and ambiguity bringing agility adaptability and a builders mindset to fast-paced environments.
• Inspiring leader and coach who uplifts team performance fosters a positive culture and champions continuous learning.

Whats in it for you

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing.

Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Were your alliesin helping you do your thingduring the recruitment process so let us know if you require any support or adjustments when you apply. Let us know if youd like to chat with an LGBTQ Confidential contact.

Sound like your kind of vibe We cant wait to hear from you!

(One last note: We operate using a direct talent sourcing model so no agency introductions please.)

ING is Australias most recommended bank according to RFI Globals Consumer Atlas Survey JanuaryJune 2025 (n 29510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more

Rachel Yuen

Applications close on 5th November 2025

Internal advert blurb:

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager

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