Part of the Hayleys Group Hayleys Leisure PLC includes The Kingsbury Hotel in Colombo and the various properties around the island under Amaya Resorts & Spas and the Boutique Collection by Amaya. As part of this team you would be contributing to the growth and expansion of the sector while innovatively promoting the work of the talented teams at each property. Join us for a unique and exciting experience. Our team at Hayleys Leisure PLC Colombo 01 is on the lookout for an experienced individual to fill the available positions mentioned below:
Executive - Digital Marketing
Requirements
Two to Three years of experience in:
Development and implementation of comprehensive digital strategies.
Paid advertising across search social media and Meta search platforms.
Search Engine Optimization (SEO).
Analytics for all relevant paid advertising and SEO platforms.
Strong written and verbal communication skills.
Experience with content management systems (CMS) particularly WordPress.
Basic knowledge of HTML will be an added advantage.
Scope
Set up manage and report on advertising campaigns.
Maintain on-site and off-site best practices (SEO) conduct content gap analyses identify traffic growth opportunities and implement link-building strategies including outreach.
Track analyze and report on the performance of paid campaigns and website analytics.
Research and analyze competitor advertising strategies to identify opportunities for improvement.
Manage and expand the companys marketing database to support targeted campaigns and customer segmentation.
Hayleys is the leading conglomerate in Sri Lanka with over 140 years of heritage and diversified subsidiaries in various businesses and investments in Sri Lanka.