Digital Engagement Officer

Bowling Green State University

Job Location:

Bowling Green, OH - USA

Yearly Salary: USD 47016 - 69937

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Summary

Through personalized data-informed outreach and creative digital engagement the Digital Engagement Officer (DEO) strengthens lifelong relationships with the University and inspires philanthropic support. Managing a portfolio of prospects the DEO uses multi-channel communication such as video email text and social platforms to deliver authentic one-to-one engagement at scale. This role blends the art of relationship-building with the science of analytics ensuring that each constituent interaction feels both personal and impactful potentially leading to a philanthropic contribution. The DEO works closely with colleagues across Advancement and reports to the Director of Annual Giving. Success in this role will be measured by increased engagement philanthropic gifts in support of BGSU students and programs and strong donor relationships.

Essential Functions

Constituent Outreach and Engagement
Build and maintain relationships with an assigned portfolio of approximately 1000 alumni and constituents including non-donors lapsed donors and recent graduates through personalized digital-first outreach. Use email text social media and video to engage individuals based on interests giving history and prior involvement. Ensure outreach is timely relevant and reflective of each stage in the donor and alumni journey.

Donor Stewardship and Storytelling
The DEO will deliver personalized stewardship and storytelling to alumni and donors to strengthen loyalty and inspire continued giving. Share stories that highlight the tangible results of philanthropy and the positive impact of BGSU programs. Manage ongoing relationship touchpoints such as thank-you messages updates and event invitations to ensure donors feel appreciated and connected.

Digital Strategy and Insights
The DEO will design implement and refine digital engagement strategies that scale outreach while maintaining a personal connection. Leverage CRM tools such as Raisers Edge NXT and EverTrue Signal to segment audiences personalize outreach and track engagement. Record all constituent interactions to ensure accurate data and actionable insights. Monitor performance metricsincluding open and click rates call outcomes and engagement trendsto assess effectiveness and inform strategy. Use analytics and constituent feedback to drive continuous improvement and enhance BGSUs digital engagement efforts.

Collaboration and Partnership
The DEO works closely with colleagues across University Advancementincluding Annual Giving Alumni Engagement Major Gifts and Advancement Services to align outreach strategies and ensure a consistent donor experience. This role supports integrated campaigns such as Giving Day reunions and regional or affinity-based alumni events contributing creative digital engagement to enhance participation. The DEO also shares insights and feedback gathered through donor interactions to inform Advancement strategies and strengthen partnerships across colleges and campus units.

Other duties as assigned

Minimum Qualifications

The following Degree is required:

Bachelors degree required. Degree must be conferred at the time of application.

The following Experience is required:

6 months experience of fundraising constituent engagement or sales/marketing
- 2 years of experience as a GA or student employee is equal to one year of professional experience

The following Experience is preferred:

6 months experience in higher education
6 months social media strategist or content creator

Additional Information

Knowledge Skills Abilities

The ideal candidate will demonstrate strong interpersonal and communication skills
Digital fluencyparticularly in email and constituent relationship management (CRM) platforms such as Blackbaud Raisers Edge
They should express a clear interest in pursuing a career in advancement or alumni engagement
Possess the ability to manage time effectively
Ability to work independently

Required Documents to Upload to Application:Cover Letter and Resume

Deadline to apply: The search committee will review applications until the position is filled; however for best consideration applications should be provided by November 14 2025.

BGSU does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term.

Bowling Green State University is an Equal Opportunity Educator and Employer. We are committed to ensuring an equal employment opportunity for all applicants and encourage applications from all regardless of sex race veteran-status disability age gender identity genetic information religion or sexual Know Your Rights Poster: compliance with the ADA Amendments Act (ADAAA) if you have a disability and would like to request an accommodation in order to apply for a position with Bowling Green State University please call or email.

BGSUis an E-Verify employer. If hired into this position you will be required to provide satisfactory proof of employment eligibility by providing acceptable original forms of identification for employment verification via the Federal I-9 employment verification process. A list of acceptable documents can be seen here: Experience:

Unclear Seniority

SummaryThrough personalized data-informed outreach and creative digital engagement the Digital Engagement Officer (DEO) strengthens lifelong relationships with the University and inspires philanthropic support. Managing a portfolio of prospects the DEO uses multi-channel communication such as video ...