Business Development and Marketing Manager
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Job Location:
Fergus Falls, MN - USA
Yearly Salary:
$ 70000 - 80000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About Us
At our long-term care facility in Fergus Falls we believe in more than just providing carewe believe in building community. Were proud to serve our neighbors with compassion dignity and a deep commitment to enhancing the lives of older adults. Our team is made up of people who care deeply about our Seniors and were looking for someone who shares that heart.
Compensation Structure: $70000 - $80000 Annual Base Salary Bonus based on experience.
Role Overview
Were looking for an experienced and community-minded Business Development & Marketing Manager who understands the unique needs of long-term careparticularly within rural communitiesand has a genuine passion for relationship-building. The ideal candidate thrives in a close-knit environment and excels at engaging both local and broader healthcare networks providers families and community organizations to strengthen our census expand our visibility and enhance our impact.
Key Responsibilities
- Develop and implement strategic plans to increase resident census and enhance community engagement.
- Develop marketing strategies that reflect the values of LB Homes and the needs of our community.
- Share our story through digital and print outreach.
- Build and maintain trusted relationships with hospitals clinics senior service organizations Fergus Falls and beyond.
- Represent the facility at community events health fairs and networking opportunities across Otter Tail County.
- Oversee digital and print marketing efforts tailored to our audience.
- Collaborate with admissions and clinical teams to ensure smooth transitions and positive resident experiences.
- Analyze referral trends market data and community needs to inform outreach strategies.
Qualifications
- Bachelors degree in marketing Business Healthcare Administration or related field preferred.
- 57 years of experience in healthcare marketing or business development preferred preferably in long term care or skilled nursing.
- 3-5 years in a leadership role preferably with healthcare senior living or nonprofit sectors.
- Understanding of rural healthcare dynamics and community-based outreach preferred.
Strong communication and relationship-building skills.
A genuine love for connecting with people.
Familiarity with Minnesota healthcare regulations and referral systems.
Proficiency in CRM platforms and marketing tools.
Proficiency in Microsoft Office Suite and social media platforms.
Experience managing marketing campaigns and brand development.
Demonstrated success in growing census or revenue through strategic initiatives.
What We Offer
- A meaningful role in a mission-driven organization
- Competitive salary and performance-based incentives
- Comprehensive benefits (medical dental 403b etc.)
- Supportive team that feels like family
- Opportunity to grow professionally while serving the needs of the community
Required Experience:
Manager
Key Skills
- Business Development
- Marketing
- Company Website
- Press Releases
- Communication
- CRM
- Market Research
- Project Management
- Content Marketing
- Email campaign
- ROI
- marketing collateral
- Analytics
About Company
LB Homes of Fergus Falls, Minnesota offers excellent senior living facilities and services to take care of your loved one.
