Marketing Manager, Daily Banking (6 months Parental Leave Cover)

You create your own ING. Maybe its getting a chance to work with a tech team when you were hired for customer service. Or shadowing your boss to see what it takes to step up. Or use our innovation methodology PACE to workshop ideas to make our customers lives easier. We work together because it makes us better.

Were seeking a Marketing Manager to lead go-to-market strategy and campaign execution for our Daily Banking portfolio turning customer insights into compelling propositions that drive growth and engagement for a 6-month Parental Cover.

As the Marketing Manager youll lead the go-to-market strategy for a specific product portfolio transforming customer and market insights into compelling value propositions and high-performing integrated campaigns. Youll define target segments craft messaging and orchestrate multi-channel marketing initiatives across owned earned and paid media. The role involves close collaboration with cross-functional teams including Product Digital Brand and agencies to deliver full-funnel outcomes. Additionally the Marketing Manager will be responsible for campaign performance tracking optimisation and ensuring all communications meet compliance standardsbringing INGs brand to life with creativity data-driven decision-making and a customer-first mindset.

Our ideal candidate is a strategic thinker with a passion for turning customer insights into compelling marketing that drives results. Youre curious creative and commercially mindedable to craft clear value propositions and orchestrate integrated campaigns across multiple channels. You bring energy collaboration and a builders mindset thriving in agile environments and embracing data experimentation and AI to optimise performance. With a excellent sense of brand and a love for storytelling you balance bold ideas with compliance always keeping the customer at the heart of everything you do.

Ready to make an impact

What youll do

• Turn insights into strategy Analyse customer needs market trends and competitor activity to define target segments and shape compelling value propositions.
• Craft messaging and campaigns Translate product features into customer-first benefits write creative briefs and develop integrated campaigns that bring the ING brand to life.
• Orchestrate go-to-market plans Coordinate activity across owned paid and earned channels ensuring campaigns are launched on time and aligned across the funnel.
• Drive performance and optimisation Set KPIs track campaign effectiveness run experiments and use data to continuously improve results and return on investment.
• Balance creativity with compliance Manage approvals ensure all communications meet regulatory standards and maintain audit-ready documentation.
• Collaborate and influence Work cross-functionally with Product Digital Brand Legal and agencies to align strategies share insights and deliver impactful marketing outcomes

What were looking for

• Strategic mindset with the ability to translate customer and market insights into compelling value propositions and marketing strategies.
• Creative communicator who can craft clear customer-first messaging and bring the ING brand to life across campaigns.
• Excellent campaign orchestration skills with the ability to manage integrated go-to-market plans across owned paid and earned channels.
• Data-driven approach using experimentation performance tracking and optimisation to drive commercial outcomes.
• Collaborative and agile team player confident in influencing cross-functional stakeholders and navigating complex environments.
• Minimum 5 years experience in financial services marketing or a similar environment with a focus on integrated product marketing.

Whats in it for you

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing.

Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Were your alliesin helping you do your thingduring the recruitment process so let us know if you require any support or adjustments when you apply. Let us know if youd like to chat with an LGBTQ Confidential contact.

Sound like your kind of vibe We cant wait to hear from you!

(One last note: We operate using a direct talent sourcing model so no agency introductions please.)

ING is Australias most recommended bank according to RFI Globals Consumer Atlas Survey JanuaryJune 2025 (n 29510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more

Rachel Yuen

Applications close on 5th November 2025

Internal advert blurb:

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager

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