Marketing Manager

40% Marketing Strategy & Coordination

• Develop and implement targeted marketing plans for non-credit programs with a focus on increasing visibility and enrollment.
• Coordinate digital advertising campaigns across platforms such as email Google Ads and social media.
• Maintain a marketing calendar and prioritize requests across multiple programs.
• Manage all marketing projects ensuring tasks are completed on schedule milestones are met and deliverables align with goals and branding guidelines.
• Collaborate with program leads and university partners to align marketing initiatives with program goals.
• Translate marketing data insights into actionable strategies.
• Support ongoing improvements in user experience funnels and outreach tactics.
• Conduct market and audience research to inform messaging channel selection and segmentation strategies.
• Provide information for and input on specific marketing campaigns and ongoing marketing efforts.
• Facilitate reviews of marketing materials with appropriate individuals.
• Serve as the liaison between Jayhawk Global and the KU Marketing team.

20% Content Development

• Write content for external communications including persuasive emails blog posts event invitations webpages press releases social media and speeches.
• Write edit and design marketing materials including web content emails flyers presentations brochures and social media posts.
• Create and distribute newsletters.
• Build and send mass emails.
• Develop program-specific messaging in collaboration with subject matter experts.

20% Analytics & Reporting

• Monitor campaign performance using tools like Google Analytics and recommend data-informed adjustments.
• Report outcomes of marketing efforts and communication impact to program teams.
• Assist with measuring the reach and impact of communications.

15% Digital & Web Management

• Populate and edit webpages.
• Manage updates and content for program web pages.
• Ensure all materials adhere to KU brand guidelines and accessibility standards.

5% Miscellaneous

• Perform other related duties as assigned.

Disclaimer
The University of Kansas prohibits discrimination on the basis of race color ethnicity religion sex national origin age ancestry disability status as a veteran sexual orientation marital status parental status gender identity gender expression and genetic information in the universitys programs and activities. Retaliation is also prohibited by university policy. The following person has been designated to handle inquiries regarding the nondiscrimination policies and is the Title IX coordinator for all KU and KUMC campuses: Associate Vice Chancellor for Civil Rights and Title IX Room 1082 Dole Human Development Center 1000 Sunnyside Avenue Lawrence KSTTY.

Work Schedule
Monday - Friday 8am to 5pm

Contact Information to Applicants
Naomi James

1. Bachelors degree in journalism communications marketing business administration or a related field OR associates degree and 7 years of relevant professional experience OR high school diploma plus 9 years of relevant professional experience.
2. Minimum of five years related professional experience.

1. Marketing experience in a higher education or non-credit/professional education environment.
2. Experience developing accessible digital content and familiarity with WCAG standards as evidenced by application materials.
3. Knowledge of customer segmentation and audience targeting strategies as evidenced in application materials.
4. Familiarity with content management systems (e.g. Omni CMS) and email marketing platforms (e.g. Mailchimp Constant Contact) as evidenced in application materials.
5. Demonstrated ability to work independently and manage multiple priorities as evidenced in application materials.

Position Overview
The Marketing Manager supports the planning and execution of marketing initiatives for Jayhawk Extended Learning and the Kansas Fire & Rescue Training Institute within Jayhawk Global. This role is instrumental in managing project timelines coordinating cross-functional efforts and ensuring that all marketing activities align with established goals and brand standards.

As a key contributor to the revenue generation of self-sustaining programs the Marketing Manager plays a vital role in achieving target enrollments and revenue objectives. Effective marketing is essential to the success of these units and this position ensures that promotional efforts are timely cohesive and impactful.

The Marketing Manager will work collaboratively with the Senior Publication Manager Digital Media Coordinator program staff and KU Marketing to ensure consistent branding and the successful implementation of marketing strategies.

KU offers great benefits to employees with up to 176 hours of paid vacation per year 96 hours of sick leave earned per year nine paid holidays plus one discretionary day a retirement program medical & dental insurance life and disability insurance other benefit plan options and State of Kansas discounts offered by various vendors. KU also offers employees educational and professional development opportunities.

Tuition assistance offers up to 12 credit hours per year for employees and Employee Dependent Tuition Assistance Scholarship (EDTAS) award opportunities! Details and additional KU Benefits information available at:Tuition AssistanceKU Benefits

KUs excellence is a result of the rich tapestry of experiences perspectives and backgrounds of our faculty staff students and colleagues from across our nation and the globe. At KU we invest in continuous learning and growth by creating a climate where people engage in respectful dialogue and debate and support each others success. We foster a culture of care where each person is seen heard and valued. When people feel a true sense of belonging we believe they are better able to reach their full potential and achieve remarkable things.

The successful candidate must be eligible to work in the U.S. by the effective date of the appointment.



Additional Candidate Instruction
In addition to the online application the following documents are required to be considered for this position:

• Cover letter describing how you meet the required and preferred qualifications.
• Resume
• List of three (3) professional references

Only complete applications will be considered.

Application review begins 12/2/2025. and will continue until a qualified pool of applicants are identified.


Position Requirements
This position requires regular onsite presence in Lawrence KS