Programming Specialist

DEVELOP LOCAL DIGITAL PROGRAM FOR RED BULL NZ

• Collaborate with the Media Network Manager to create digital strategies aligned with Red Bulls global and local priorities.
• Develop and activate platform-specific content plans to maximize reach and engagement.
• Set clear targets track performance and optimize digital marketing activities.
• Ensure consistent on-brand messaging across all digital channels.
• Manage the digital budget to maximize ROI and deliver best-in-class experiences.
• Regularly collaborate with international teams to align on goals and timelines.

OVERSEE EXECUTE AND ANALYSE DIGITAL MARKETING IN NEW ZEALAND

• Lead Red Bulls digital channels to engage target audiences and drive traffic to owned platforms ( & Red Bull TV).
• Activate local digital projects including event pages campaigns product launches and editorial content.
• Oversee local SEO connected TV presence and content production for social and digital platforms.
• Manage publishing calendars and ensure high-quality localized content.
• Collaborate with global teams to align on strategy and share resources.
• Report on project performance and results to key stakeholders.

IDENTIFY ANALYSE AND ALIGN DIGITAL TRENDS & TECHNOLOGIES

• Stay ahead of digital trends and apply them to Red Bull NZs strategy.
• Align with global and local teams to integrate innovative approaches and emerging platforms.
• Drive internal understanding of digital media and lead social innovation in the local market.

BENCHMARK BEST PRACTISE EXAMPLES IN AND OUTSIDE OF THE WORLD OF RED BULL

• Develop and implement innovative digital ideas and activations that engage consumers with the product / brand on different digital platforms

Qualifications :

• 34 years of experience in Consumer Marketing Digital Media Social Media or Interactive Marketing ideally in a multinational environment.
• Strong expertise in web social and digital media with excellent attention to detail.
• Knowledge of digital production across mediums including event and live content creation.
• Deep understanding of online consumer behavior and strategies to engage audiences.
• Strong grasp of paid earned and owned media with knowledge of digital marketing and advertising trends.
• Proficient in brand marketing and executing digital campaigns across various media channels.
• Excellent verbal and written communication skills with the ability to influence negotiate and connect with diverse audiences.
• Experience with CMS web traffic analysis audience targeting and reporting.
• Proven organizational project management and budgeting skills.
• Sharp awareness of digital trends and strategies for driving online Word of Mouth.
• University degree in Marketing Communications Digital Media and/or equivalent experience 

Additional Information :

In return Red Bull will offer you a competitive remuneration package. You will become an integral member of our high performing team and will receive world-class training and development opportunities. We are proud we have a supportive & inclusive team culture.

Our mission of Giving Wings to People and Their Ideas also extends to our team. Our people have the freedom to work on what matters in the way they want to. To ensure we give our people Wiiings we challenge everyone to develop towards mastery in their field and champion this by giving everyone rich job experiences and ongoing coaching and professional development opportunities.

Doing the right things has always been part of Red Bulls DNA. This is demonstrated through our commitments to keeping our team safe leaving our playgrounds better than we find them (sustainability) and ensuring we have the right 11 players on the field. We are a social organisation where global and local collaboration is expected and encouraged. Our people are empowered to work with professionalism focus responsibility and passion as a Red Bull Entrepreneur.

Join us for your next adventure where you will be able spread your wings and realize your true potential. If this role energizes and excites you apply today to start your journey at Red Bull.

You warrant that:
You have read and understand the Privacy Statement and the Red Bull New Zealand Privacy Policy.
You are qualified to work in New Zealand and understand that Red Bull New Zealand may require you to provide evidence of this to comply with its obligations under the Immigration Act 2009.
All the information you have submitted to Red Bull New Zealand Ltd (including via this application and any attachments) is true accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application review any employment offer made to you and potentially dismiss you from any employment with Red Bull New Zealand Ltd.

Remote Work :

No

Employment Type :

Full-time