Digital Product Manager, Content & Asset Management Systems

Santa Clara County, CA - USA

Monthly Salary: Not Disclosed

Posted on: 15 days ago

Vacancies: 1 Vacancy

Job Summary

We are seeking a Digital Product Manager to improve how Marketing finds governs and delivers digital assets at scale. You will own a focused slice of our asset management capabilitiesworking hands-on with Adobe Experience Manager Assets (Cloud DAM) Dynamic Media Adobe Content Hub and Workfrontto streamline intake metadata governance and delivery for our marketers and downstream channels. The ideal candidate will have experience using Adobe content and asset management technologies and experience owning asset management systems. You will also explore practical AI enhancements (e.g. auto-tagging intelligent deduplication asset recommendations and quality checks) with clear guardrails and value hypotheses.

Responsibilities

Own a capability backlog for marketing asset management (e.g. asset intake metadata & taxonomy renditions/delivery lifecycle/expiry rights & usage) translating problems into user stories with acceptance criteria.
Run focused discovery with marketers brand localization analytics and DT engineering to define requirements success metrics and edge cases.
Ship improvements with Adobe tech (AEM Assets/Cloud DAM Dynamic Media Content Hub) and integrations with Workfront for intake and metadata sync; coordinate UAT and release readiness.
Pilot AI use cases (auto-tagging entity extraction duplicate detection recommended assets intelligent cropping) using Adobe Sensei/Content AI and approved ServiceNow AI tooling; define success metrics and governance guardrails.
Measure adoption & outcomesinstrument features create lightweight dashboards and iterate based on data (findability reuse rate time-to-publish asset quality & compliance).
Strengthen governanceapply taxonomy/tagging standards drive owner assignment & expiration policies and contribute to authoring guidelines and enablement.
Partner smartlywork day-to-day with engineering design publishing localization analytics privacy/compliance and operations; keep stakeholders aligned with transparent status and trade-offs.
Contribute to roadmapsurface insights from discovery and data to inform the broader asset & content platform roadmap.

Qualifications :

To be successful in this role you have:

Experience in leveraging or critically thinking about how to integrate AI into work processes decision-making or problem-solving. This may include using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on the function or industry.
Demonstrated ability to manage your own projects with limited supervision drive clarity from ambiguity and collaborate across functions.
Experience writing clear user stories prioritizing backlogs and shipping increments that improve usability governance or performance.
Comfortable articulating technical concepts (APIs metadata models asset pipelines/renditions permissions) to both engineers and non-technical partners.
Strong communication and stakeholder management; data-driven decision-making with defined success metrics.

Technology and Domain Expertise:

Adobe AEM Assets (Cloud DAM) Dynamic Media Adobe Content Hub; understanding of folders vs. collections renditions image profiles smart crop and delivery patterns.
Metadata & taxonomy best practices (governance controlled vocabularies required fields lifecycle/expiration rights & usage).
Workfront for marketing intake and workflow; field mapping and metadata sync to DAM.
Familiarity with AEM Sites publishing flows and how assets power web experiences.
Comfort evaluating and piloting AI capabilities (e.g. Adobe Sensei/Content AI Now Assist patterns) with appropriate governance measurement and change-management.

JV20

For positions in this location we offer a base pay of $114300 - $188600 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

Remote Work :

Yes

Employment Type :

Full-time

Responsibilities

Own a capability backlog for marketing asset management (e.g. asset intake metadata & taxonomy renditions/delivery lifecycle/expiry rights & usage) translating problems into user stories with acceptance criteria.
Run focused discovery with marketers brand localization analytics and DT engineering to define requirements success metrics and edge cases.
Ship improvements with Adobe tech (AEM Assets/Cloud DAM Dynamic Media Content Hub) and integrations with Workfront for intake and metadata sync; coordinate UAT and release readiness.
Pilot AI use cases (auto-tagging entity extraction duplicate detection recommended assets intelligent cropping) using Adobe Sensei/Content AI and approved ServiceNow AI tooling; define success metrics and governance guardrails.
Measure adoption & outcomesinstrument features create lightweight dashboards and iterate based on data (findability reuse rate time-to-publish asset quality & compliance).
Strengthen governanceapply taxonomy/tagging standards drive owner assignment & expiration policies and contribute to authoring guidelines and enablement.
Partner smartlywork day-to-day with engineering design publishing localization analytics privacy/compliance and operations; keep stakeholders aligned with transparent status and trade-offs.
Contribute to roadmapsurface insights from discovery and data to inform the broader asset & content platform roadmap.

Qualifications :

To be successful in this role you have:

Experience in leveraging or critically thinking about how to integrate AI into work processes decision-making or problem-solving. This may include using AI-powered tools automating workflows analyzing AI-driven insights or exploring AIs potential impact on the function or industry.
Demonstrated ability to manage your own projects with limited supervision drive clarity from ambiguity and collaborate across functions.
Experience writing clear user stories prioritizing backlogs and shipping increments that improve usability governance or performance.
Comfortable articulating technical concepts (APIs metadata models asset pipelines/renditions permissions) to both engineers and non-technical partners.
Strong communication and stakeholder management; data-driven decision-making with defined success metrics.

Technology and Domain Expertise:

Adobe AEM Assets (Cloud DAM) Dynamic Media Adobe Content Hub; understanding of folders vs. collections renditions image profiles smart crop and delivery patterns.
Metadata & taxonomy best practices (governance controlled vocabularies required fields lifecycle/expiration rights & usage).
Workfront for marketing intake and workflow; field mapping and metadata sync to DAM.
Familiarity with AEM Sites publishing flows and how assets power web experiences.
Comfort evaluating and piloting AI capabilities (e.g. Adobe Sensei/Content AI Now Assist patterns) with appropriate governance measurement and change-management.

JV20

Additional Information :

Work Personas

Equal Opportunity Employer

Accommodations

Export Control Regulations

Remote Work :

Yes

Employment Type :

Full-time

Key Skills

User Interface
Competitive Analysis
New Technologies
Business developments
Communication
Content Management System
Market Research
Internet
Youtube
Digital Assets
Digital strategy
Social Channels
Digital Forensics
A/B Testing
Analytics

Apply Now

About Company

ServiceNow

Learn here. Grow here. Make a difference here. At ServiceNow, our cloud?based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and enterprises. Were growing fast, innovating even faster, and making an impact on our c ... View more

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