Head of Marketing (all)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Let me introduce...
With Sonia doctors are successful doctors. We create and deploy AI-enhanced solutions that make doctors lives easier patients care better and healthcare systems more efficient. If youre an intrinsically motivated self-starter who values impactful work join us in revolutionizing healthcare.
Were looking for a Head of Marketing (all) to lead our marketing strategy and execution across brand demand generation content and community. This role combines strategic thinking with hands-on implementationdefining our positioning and go-to-market approach while driving campaigns and testing growth channels.
As part of our Management Team youll play a key role in shaping Sonias direction and scaling our impact in the healthcare and AI ecosystem.
This role can be performed in a hybrid setup from our offices in Luxembourg or Berlin or remotely from anywhere in Germany or Luxembourg.
This is what youll own
Marketing Strategy & Leadership
- Define and execute Sonias marketing strategy in alignment with company goals
- Build lead and mentor a high-performing marketing team of 4
- Own the marketing budget and ensure efficient resource allocation
Brand & Positioning
- Strengthen Sonias brand and visibility within healthcare and AI communities
- Ensure consistent compelling messaging across all channels
- Develop and oversee our content strategy (website social media campaigns thought leadership)
Growth & Demand Generation
- Drive customer acquisition through performance marketing events and partnerships
- Manage campaigns across digital social and offline channels
- Establish a scalable lead generation and nurturing process in collaboration with Sales
Community & Events
- Lead Sonias community engagement through newsletters webinars and partnerships
- Represent Sonia at key industry events and conferences
- Scale event marketing to engage and inspire customers and prospects
Analytics & KPIs
- Track and report marketing performance metrics (pipeline CAC MQLs brand reach ROI)
- Use data and experimentation to optimize campaigns and inform strategy
Youll thrive in this role if you bring
- 67 years of marketing experience including 23 years in a leadership roleideally in B2B SaaS HealthTech or AI-driven products
- Proven track record in building and scaling marketing functions in fast-paced environments
- Expertise across performance marketing content brand and events
- Strong command of modern marketing tools and systems with a focus on scalability and automation
- A compelling storyteller able to position Sonia credibly and confidently in the market
- Strong leadership communication and collaboration skills
- Data-driven mindset with experience using analytics to guide decisions
- Fluency in German and English
Why youll love working with us
- A leadership role with strategic impact and full ownership of marketing
- The opportunity to shape a fast-growing HealthTech startup backed by top-tier investors
- Close collaboration with the CEO CTO and Management Team
- Competitive salary and equity package
- A culture of trust speed and personal growth
Ready to apply
If youre passionate about building brands that matter and scaling meaningful impact through technology wed love to hear from you.
Im Margarita and will be guiding you through the application process.
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Sonia is transforming dental practices with an AI-powered SaaS platform that automates time-consuming administrative tasks. By streamlining documentation and billing, we help dental professionals reduce errors, improve efficiency, and boost revenue. With advanced speech recognition, o ... View more
