Working at Abbott
The Opportunity
This position works out of our Alameda CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. Were revolutionizing the way people monitor their glucose levels with our new sensing technology.
As the Senior Product Marketing Manager you will be responsible for go to market strategy and execution of products in New Medical Sensors portfolio. This role will partner with cross functional teams to ensure seamless transition from product development stage to impactful go to market strategies. Product marketing expertise clinical knowledge and commercial acumen are needed for this role.
What Youll Work On
Identify opportunities and inform strategic choices for market entry
Monitor analyze and evaluate global trends consumer behavior and competitor activity to optimize market opportunities for the product/service.
Translate customer insights into actionable recommendations and inputs for product teams
Develop business cases for new products features and market opportunities
Define clear differentiated positioning and messaging for patients providers and payors
Develop educational content to drive adoption
Lead market shaping activities
Lead launch planning and commercialization of products ensuring alignment across global and regional teams
Partner with cross functional teams to ensure a cohesive launch strategy
Prepare forecasts collaborate with commercial teams and operations
Prepare products for commercialization by working with cross-functional teams (Technical Product R&D Program Management Quality downstream Marketing Commercial)
Collaborate with cross-functional teams on product labeling and documentation requirements.
Identify product/service changes to meet customer needs.
Adapt plans to improve the sales performance of the product/service.
Required Qualifications
Bachelors Degree with at least 4-6 years related experience with at least one year of experience in marketing or product management or MBA with 1-3 years of related experience.
Preferred Qualifications
8 years related experience with at least 4 years in Medical Devices working on products for acute and chronic conditions.
Product management experience in medical products or services preferred.
Learn more about our health and wellness benefits which provide the security to help you and your family live full lives: your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.
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The base pay for this position is
$128000.00 $256000.00In specific locations the pay range may vary from the range posted.
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: EEO is the Law link - Espanol: Experience:
Manager
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more