Senior Field Marketing Specialist 4 Positions in these locations Florida, North Carolina or South Carolina, Georgia, and Texas
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Job Location:
Tallahassee, FL - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
ABOUT THE POSITION
The Senior Field Marketing Specialist drives regional engagement and digital growth for Columbia Sportswears Performance Fishing Gear (PFG) category. This role builds strong connections with wholesale partners influencers athletes and local communities to boost awareness sell-through and brand affinity.
Combining event execution account activation influencer collaboration and content creation the Specialist brings strategic thinking and hands-on execution to strengthen PFGs presence and authenticity within the fishing community.
HOWYOULLMAKE A DIFFERENCE
Event & Community Marketing
Organize and execute in-store and off-site events that engage local fishing communities nonprofits and business partners.
Conduct business-to-business outreach to build relationships that increase PFG within our wholesale channels to drive brand awareness.
Wholesale Account Engagement
Collaborate with fishing wholesale accounts to support marketing campaigns product launches and seasonal promotions.
Maintain feedback loop with sales leads to identify trends and surface new account opportunities.
Content Development & Social Media
Coordinate product seeding social collaborations and content activations to expand brand reach.
Identify and manage partnerships with fishing influencers athletes and outdoor personalities.
Create and manage social content that highlights influencers events products partnerships and community.
Align content strategy with seasonal marketing plans and brand guidelines.
Support performance marketing efforts across email social and digital platforms.
Use analytics and segmentation to optimize campaign performance and generate qualified leads.
Cross-Functional Collaboration
Work closely with Marketing Merchants and Sales teams to ensure alignment with business KPIs.
Continuously test and refine marketing tactics to improve account sell-thru.
YOU ARE
Knowledgeable about the fishing community in your area and where to shop for fishing gear.
An outstanding communicator both written and verbally
Self-motivated with the ability to multi-task and work both independently and collaborate with various types of teams.
YOUHAVE
Bachelors degree in marketing Business and/or Finance
Typically required 5-8 years of professional experience and strong competency with the application tools systems and process to accomplish the job.
Minimum of 3-5 years as an individual contributor to hit quotas in sales and account management.
Proven ability to achieve quotas and forecast accurately.
Extensive experience with high volume account management various size groups high touch customer service and ability to adapt to customers as needed.
High level of comfort and experience using LinkedIn and proven ability to network attract build and maintain strong business relationships.
Strong interpersonal communication and presentation skills
#LI-JC1
#hybrid
This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.At Columbia Sportswear Company were proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Founded in 1938, Columbia brand apparel, footwear, accessories, equipment, and employees have earned a global reputation for innovation, quality and performance, keeping activity enthusiasts and explorers in more than 100 countries, warm, dry, cool and protected year-round. Columbia S ... View more
