Senior Manager GTM Partner Platforms (Product)

We are seeking an experienced Business Product Manager (BPM) to drive the product strategy roadmap and delivery for our GTM Partner Platforms.  This will be a People Manager role leading a team of Product Managers.

This role is pivotal in shaping how our partners engage transact and grow with ServiceNow across onboarding enablement deal management and performance insights. The BPM will collaborate across business functions data and technology teams to design end-to-end experiences that scale and optimize partner productivity and success.

You will operate at the intersection of business strategy process design and platform innovation ensuring our GTM and Partner ecosystems are empowered with modern data-driven and AI-enabled capabilities.

Key Responsibilities

Strategic Leadership

• Define and own the product vision and roadmap for Partner and GTM enablement platforms aligning with business growth objectives and ecosystem strategy.
• Partner with Sales Partner Operations Enablement and Marketing teams to identify pain points define capability requirements and shape long-term platform evolution.
• Translate business strategy into scalable product capabilities and technical requirements ensuring alignment with enterprise architecture and data strategy.

Product Execution

• Lead the delivery lifecycle from ideation through deployment driving clarity prioritization and execution across cross-functional teams.
• Develop and maintain a Partner 360 view through integration of PRM CRM and analytics tools that provide actionable partner insights.
• Collaborate with Engineering Data and Design teams to prototype validate and deliver intuitive user experiences that streamline partner journeys.
• Define and measure success metrics (e.g. partner productivity revenue contribution engagement) and use data to guide decision-making and continuous improvement.

Business Enablement & Change Management

• Drive adoption and change readiness across GTM teams ensuring new tools and processes deliver measurable business impact.
• Partner with Enablement and Communications to ensure effective rollout and training for new platform capabilities.
• Build strong relationships with global business stakeholders and act as the primary liaison between business and technology for Partner systems.

Innovation & Ecosystem Focus

• Identify opportunities to leverage AI and automation to optimize partner lifecycle processes (recruitment onboarding enablement co-selling and incentives).
• Benchmark against industry best practices and emerging partner platform trends to ensure ServiceNow remains ahead of the curve.
• Contribute to a broader Partner Platform Strategy ensuring consistency and interoperability across GTM tools data models and partner experiences.

Qualifications :

• 5 years of experience in Product Management Business Systems or Product Operations for GTM or Partner-focused organizations.
• 5 years leading and developing teams as a Manager or Senior Manager including coaching and career growth for direct reports.
• Deep understanding of partner ecosystems and lifecycle management (recruitment onboarding enablement incentives and performance analytics).
• Proven experience managing enterprise platforms such as PRM CRM (Salesforce) or Partner Data/Analytics systems.
• Ability to translate strategic goals into actionable product roadmaps and measurable business outcomes.
• Strong analytical and data-driven mindset; experience defining and tracking KPIs tied to partner success and productivity.
• Excellent communication and stakeholder management skills; able to influence across business product and engineering teams.
• Experience in change management and driving adoption across global sales or partner organizations.
• Familiarity with AI-enhanced business platforms and automation tools is a strong plus.
• Bachelors degree in Business Information Systems or related field; MBA preferred.

Why Join Us

At ServiceNow youll help shape the next generation of partner and GTM platforms that power a global ecosystem of innovation. Youll have the opportunity to:

• Drive strategic platform initiatives with executive visibility.
• Shape intelligent data-driven partner experiences that deliver measurable business impact.
• Work cross-functionally with top talent in Product Engineering and GTM strategy.
• Be part of a company thats redefining enterprise transformation through AI and automation.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time