Trade Marketing Manager
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Key Responsibilities
Develop and implement trade marketing plans aligned with brand and business objectives.
Drive visibility activation and in-store execution for all brands across key outlets and channels.
Collaborate with the Sales and Brand Marketing teams to ensure seamless execution of promotional activities.
Plan and manage brand activations including events tastings sponsorships and seasonal campaigns.
Monitor trade marketing budgets ensuring efficient allocation and ROI tracking.
Conduct market visits and competitor analysis to identify opportunities for growth and visibility improvement.
Build and maintain strong relationships with distributors trade partners and key accounts.
Ensure brand guidelines are upheld across all trade executions and visibility materials.
Analyze trade data and consumer insights to refine trade marketing strategies.
Lead and mentor a team of field activation and merchandising staff (if applicable).
Requirements
Qualifications & Experience
Bachelors degree in Marketing Business or related field.
Minimum 57 years of experience in Trade Marketing preferably within the alcohol or FMCG industry.
Proven experience in brand activations trade visibility and channel marketing.
Strong understanding of brand positioning and shopper marketing dynamics.
Excellent project management communication and negotiation skills.
Analytical mindset with the ability to translate data into actionable insights.
Proficiency in MS Office and familiarity with trade marketing tools and reporting systems.
Required Skills:
Bachelors degree in Marketing Business or a related field. Strong communication presentation and reporting skills Excellent interpersonal and communication skills both written and verbal. Strong organizational and planning skills with keen attention to detail. Proactive and solutions-oriented mindset with the ability to anticipate needs. Experience using productivity tools such as CRM project management software and scheduling platforms.
Required Education:
Bachelors degree in Marketing Business or a related field.
Company Industry
IT Services and IT Consulting
Key Skills
- History
- Accounts Assistant Credit Control
- Advocacy
- Corporate Risk Management
- Government
- Brand Development
