Social Media Content Creator

Mumbai - India

Monthly Salary: Not Disclosed

Experience Required: 4-5years

Posted on: 28-10-2025

Vacancies: 1 Vacancy

Job Summary

About Multiply

Multiply is a nonprofit initiative by Creador Foundation that empowers women from low-income households in India with financial knowledge. We create accessible and engaging financial education content across digital platforms like WhatsApp YouTube Facebook and Instagram reaching over 1 million subscribers and 30000 women entrepreneurs actively engaging with us.

Our mission is to make financial literacy practical relatable and actionable enabling women entrepreneurs and households to make better money decisions grow their businesses and build financial resilience. Were also pioneering Indias first AI-enabled Voice Bot on WhatsApp that allows women to learn finance through simple conversational voice notes. This innovation is at the heart of how we scale our impact to millions.

The Role

Were looking for a Social Media Content Creator to lead Multiply Indias digital storytelling and community engagement. This isnt a post-and-hope role. Youll design content that builds awareness drives engagement and turns it into action whether its women joining our WhatsApp community watching our financial explainer videos or trying out our AI Voice Bot. Youll be building campaigns that make financial literacy feel modern local and worth talking about while also measuring what works testing new formats and keeping Multiply at the center of financial conversations in India.

Key Responsibilities

Content Calendar & Campaigns: Lead weekly/monthly social calendars across Instagram YouTube Facebook and LinkedIn aligned with financial literacy themes key dates and grassroots stories.

Video Creation: Develop short-form video ideas write scripts (6090 sec) and edit raw footage with subtitles transitions and music tailored for platform-specific formats.

Copywriting & Storytelling: Write punchy captions video descriptions and call-to-action that resonate with women audiences and drive measurable action.

Community & On-Ground Content: Engage directly with audiences online and create authentic content by interviewing women entrepreneurs curating user-generated stories through field visits

AI Voice Bot Promotion Design campaigns to promote Multiplys AI-enabled WhatsApp Voice Bot as a unique innovative way for women to learn finance.

Trendspotting & Commentary Monitor trending formats and financial news (budget schemes scams) to position Multiply as a go-to voice for womens financial literacy.

Analytics & Optimization Track performance metrics (reach engagement sign-ups) and prepare actionable reports experimenting with new formats and campaign strategies.

Audience Insight Run polls surveys and feedback loops to understand womens needs and fine-tune content strategies accordingly.

Collaboration & Brand Alignment Work with designers videographers and partners to ensure consistency in Multiplys brand voice and creative quality.

Requirements

Who You Are

4 years of proven experience in creating social media content that performs (mission-driven brands nonprofits Edtech or women/youth-focused platforms preferred).

Fluent in short-form video creation ideation scripting and editing

Strong copywriting ability across platforms - Instagram captions YouTube/Facebook descriptions campaign messaging.

Confident in engaging communities both online and on-ground capturing real stories from women entrepreneurs.

Equally data-driven and creative comfortable with analytics reporting and experimentation.

Excited about using digital media to empower women and make financial literacy relatable and action-oriented.

A trend watcher always curious about whats happening on social media and how to adapt it for impact.

Benefits

What Youll Gain

Be part of an award-winning initiative making real impact in womens financial empowerment

Creative freedom to experiment with ideas formats and campaigns.

A fast-paced mission-driven team where your work will directly reach millions.

Opportunities to grow with a clear growth trajectory in brand storytelling community building and digital marketing

Ready to make financial literacy go viral

If youre passionate about digital content community engagement and creating social impact wed love to hear from you. Join us at Multiply and help shape how millions of women in India learn grow and thrive financially.

Required Skills:

Who You Are 4 years of proven experience in creating social media content that performs (mission-driven brands nonprofits edtech or women/youth-focused platforms preferred). Fluent in short-form video creation ideation scripting and editing Strong copywriting ability across platforms - Instagram captions YouTube/Facebook descriptions campaign messaging. Confident in engaging communities both online and on-ground capturing real stories from women entrepreneurs. Equally data-driven and creative comfortable with analytics reporting and experimentation. Excited about using digital media to empower women and make financial literacy relatable and action-oriented. A trend watcher always curious about whats happening on social media and how to adapt it for impact.

About Multiply Multiply is a nonprofit initiative by Creador Foundation that empowers women from low-income households in India with financial knowledge. We create accessible and engaging financial education content across digital platforms like WhatsApp YouTube Facebook and Instagram reaching over ...