Director, Retail Media Strategy

Palmetto, GA - USA

Monthly Salary: Not Disclosed

Posted on: 28-10-2025

Vacancies: 1 Vacancy

Job Summary

As Director of Retail Consultancy you will serve as a strategic driver responsible for developing
and activating retailer-specific strategies that align brand goals with sales realities to fuel
business growth. Youll leverage your deep knowledge of retailer ecosystems to inform client
planning guide internal teams and help bring to life retail programs that truly convert.
This role bridges insights strategy and executionensuring clients show up meaningfully
and effectively within key retailers across the commerce landscape.

Role: Director Retail Media Strategy
Duration: 90 days starting in Mid-November
Location: Remote
Hours/Week: 40 hrs/week
Hourly Rate: $55/hour

This will be a W2 Engagement click here to learn more
Background Check Required
Benefits available.
Rosie Rules - Please read before accepting a project!

Key Responsibilities

Retailer Strategy Development: Lead the creation of retailer-specific plans rooted in shopper behavior retailer priorities and brand objectives.
Client Integration: Partner with client leads to embed retail thinking into business planning cycles program briefs and activation roadmaps.
Retailer Knowledge: Act as a subject matter expert on priority retailers and RMNs ensuring internal and client teams stay ahead of retail platform changes seasonal priorities and innovation.
Cross-Functional Leadership: Collaborate across commerce media creative shopper and sales teams to ensure alignment and integration of strategy across the full funnel.
Plan Ownership: Translate insights into actionable go-to-market plans that connect strategy to execution across both national and retailer-led initiatives.
Internal Enablement: Provide guidance to internal teams (e.g. media creative marketing leads) to ensure deliverables ladder up to strategy and meet both client and retailer expectations.
Measurement & Optimization: Work with RMNs Vendors and analytics partners to define success metrics evaluate impact and recommend plan optimizations.
Team Support & Growth: Coach junior team members and contribute to building a center of excellence for retail knowledge within the agency.

Qualifications :

79 years of experience in shopper marketing retail strategy CPG or retail media
Solid understanding of key U.S. retailers (e.g. Walmart Kroger Dollar General Target etc.) and their media and commerce ecosystems
Ability to connect brand strategy to retailer expectations and sales goals
Strong storytelling and presentation skillsable to simplify complexity and influence stakeholders
Experience working in or with cross-functional teams (e.g. sales media insightscreative)
Strategic mindset with attention to detail and a bias for action
A collaborative spirit and passion for helping brands win in retail

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract