Digital Marketing Manager FTC 12 months

We are looking for a forward-thinking Digital Marketing Manager with a strong technical foundation and a passion for leveraging emerging technologies including AI to drive marketing innovation. This role takes the lead on managing our global web platform and delivering a range of digital projects that improve performance across the website to elevate the user experience. The role is pivotal in driving brand awareness customer engagement and revenue growth through the website. It also blends technical platform management UX enhancements and operational excellence with coordinating broader digital initiatives and enabling MarTech integration. 

Digital strategy and innovation 

• Develop and lead a future-ready digital marketing strategy and roadmap for our global website that leverages AI automation and potentially personalisation. 

• Identify and implement emerging technologies to enhance campaign effectiveness and user experience. 

AI and data-driven marketing 

• Explore and make recommendations on how we can apply machine learning models for audience segmentation predictive analytics and content optimisation. 

• Work with the content team to use AI tools for dynamic content creation and developing personalised and data-driven customer journeys. 

Technical leadership 

• Evaluate and integrate new tools through a range of pilots (e.g. generative AI MarTech platforms etc.) to improve efficiency and scalability particularly as we expand our website presence into priority markets. 

• Apply A/B testing and real-time analytics to optimise performance. 

• Lead the integration of new MarTech and workflows. 

Team and collaboration 

• Manage digital and design agencies and collaborate with in-house IT and digital transformation teams. 

• Collaborate with in-house design content and brand teams 

• Adopt our culture of experimentation continuous learning and creative excellence. 

Digital infrastructure and innovation 

• Oversee website and digital platform performance managing sprint and testing cycles.  

• Integrate AI for UX personalisation and conversion rate optimisation. 

• Stay ahead of emerging AI trends and tools evaluating their potential for marketing innovation. 

• Implement SEO/GEO strategy and deliver a programme of performance reporting improvements. 

• Ensure compliance with security data privacy and accessibility standards. 

Qualifications :

Essential

• Extensive experience of digital marketing with proven experience in AI-driven tools and strategies ideally in a B2B environment. 

• Strong technical knowledge of CMS platforms (Umbraco preferred) UX principles and SEO/GEO best practices. 

• Strong understanding of marketing automation machine learning applications and data-driven decision-making. 

• Experience with platforms like Asana Salesforce and AI content generation and review tools. 

• Excellent leadership communication and project management skills. 

• Analytical mindset with a passion for innovation and experimentation. 

• Proven project management skills including managing suppliers and multiple workstreams. 

• Excellent stakeholder management and communication skills. 

Desirable 

• Experience in B2B websites tech or AI-related industries. 

• Certifications in AI marketing platforms and data analytics. 

• Familiarity with ethical considerations and compliance in AI marketing. 

Additional Information :

Our inspired people share our vision and mission. We provide a great place to work where each person has the opportunity and voice to affect change.

We want our people to succeed both in work and life. To support this we promote a healthy productive and flexible working environment that respects work-life balance. 

Turner & Townsend is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and actively encourage applications from all sectors of the community.

#LI-SM

Please find out more about us at  control responsibilities may be part of this role which are to be adhered to where applicable.

Join our social media conversations for more information about Turner & Townsend and our exciting future projects: 

Twitter

Instagram

LinkedIn

It is strictly against Turner & Townsend policy for candidates to pay any fee in relation to our recruitment process. No recruitment agency working with Turner & Townsend will ask candidates to pay a fee at any time. 

Any unsolicited resumes/CVs submitted through our website or to Turner & Townsend personal e-mail accounts are considered property of Turner & Townsend and are not subject to payment of agency order to be an authorised Recruitment Agency/Search Firm for Turner & Townsend there must be a formal written agreement in place and the agency must be invited by the Recruitment Team to submit candidates for review. 

Remote Work :

No

Employment Type :

Full-time