National Marketing Manager

Strategic Direction

As the National Marketing Manager you will ensure that the country business plan effectively addresses challenges to win new consumers and build loyalty among existing ones. You will develop and take full ownership of the marketing component of the annual business plan while generating valuable consumer insights in collaboration with the Brand Team to shape ATL and BTL strategies steer the optimal product and packaging portfolio make informed pricing decisions and strategically allocate marketing and trade investments. Focus of your role will be also to drive trial among new and infrequent users across all relevant consumption occasions while increasing product understanding and trust among consumers.

Marketing Innovation

The National Marketing Manager acts as an entrepreneur fostering creativity and innovation to ensure Red Bull seizes every opportunity to strengthen the brand and the can while preserving its global equity.

In this role in collaboration with your responsible team members you will lead the creation and execution of consumer-relevant sports and cultural events maintaining Red Bulls leadership in action sports while tapping into locally relevant opportunities and also driving top athlete-performance programmes and ensures the delivery of comprehensive 360-degree plans around top collaboration with the Brand Manager you will develop an advertising plan aligned with the global strategy addressing country-specific challenges and opportunities with messages that drive Top Of Mind Awareness (TOMA) and enhance the brand image. A strong understanding of digital trends and social media will allow you to connect with young consumers expanding Red Bulls reach and engagement.

Consumer driven value creation

Shapes the overall value of a brand by deeply understanding the consumer and translating those insights into impactful marketing strategies. The ability to understand the consumer deeply and translate those insights into impactful marketing activities that directly drives the brands value and relevance is crucial.

The National Marketing Manager defines the brands positioning executes multi-channel campaigns to ensure that every action contributes to the larger business goals.

By aligning marketing initiatives with sales objectives and business goals the National Marketing Manager ensures a unified approach that drives growth across the organization. He/she is driving success through consumer understanding and collaborative leadership.

Leadership

Power of our brand lies in the power of our teams. Performance management and going beyond our limits is in our nature. As the leader of a marketing team you will build annual objectives and conduct on-going mid-year and end-of-year performance evaluations. You will take full responsibility for hiring training and developing the team ensuring that individual strengths and development needs are addressed. Acting as a coach you will identify and nurture key talent for future opportunities while fostering a team culture that thrives on collaboration innovation and high performance.

Qualifications :

• 5-7 years of marketing experience in FMCG with demonstrated leadership skills
• Strategic leadership with the ability to take initiative and ownership
• A creative mind with a track record of creating and executing impactful ideas
• Proven ability to cultivate and motivate teams and develop talent
• Strong planning analytical and budgetary skills
• Knowledge of the FMCG industry including agency and sales insights and understanding of digital trends media behavior and consumer insights
• Strong analytical ability and commercial acumen to understand financial statements and market trends
• Excellent negotiation presentation and communication skills.
• A passion for sports culture and the Red Bull brand.
• Fluency in English and in Slovak/Czechverbal and written.

Additional Information :

Salary (brutto): from 4.500 EUR/month. Base salary will depend on seniority of the final candidate. Yearly performance bonuses.

Prevádzkovateľ: Red Bull Slovensko s.r.o. Svätoplukova 18892/2A 821 08 Bratislava SK 
Účel: Pozvanie kandidáta a jeho účasť na výberovom konaní s cieľom obsadenia voľného pracovného miesta u prevádzkovateľa
Právny základ: Čl. 6 ods. 1 písm. b) GDPR predzmluvné vzťahy 
Úložná doba: Na čas nevyhnutne potrebný počas trvania pracovného pohovoru do rozhodnutia o prijatí/neprijatí kandidáta
Oprávnený záujem: osobné údaje uchádzačov o zamestnanie sa nespracúvajú na právnom základe oprávneného záujmu. 
Príjemcovia: osobné údaje uchádzačov o zamestnanie sa neposkytujú mimo prevádzkovateľa 
Prenos do 3. krajiny: prevádzkovateľ nezamýšľa uskutočniť prenos údajov uchádzačov o zamestnanie do 3. krajiny/medzinárodnej organizácie. 
Práva dotknutej osoby: právo na prístup k osobným údajom právo na opravu právo na vymazanie právo na obmedzenie spracúvania právo namietať proti spracúvaniu právo na prenosnosť údajov a právo podať sťažnosť dozornému orgánu a to v rozsahu podľa čl. 15 a nasl. Nariadenia GDPR.
Poskytnutie bežných osobných údajov formou zaslania životopisu a žiadosti o zamestnanie je predpokladom aby sa prevádzkovateľ dozvedel o tom že dotknutá osoba sa u neho uchádza o zamestnanie.
V súvislosti so spracúvaním osobných údajov uchádzača o zamestnanie neexistuje automatizované rozhodovanie a profilovanie. 

Remote Work :

No

Employment Type :

Full-time