Product Marketing Manager Marketplace Platform

As part of the Platform Product Marketing squad the Product Marketing Manager owns the Marketplace - our central hub for partner connectors and APIs. You will lead the product launch and growth strategy foster partner engagement and equip internal teams and clients to unlock the Marketplaces full value within the platform ecosystem. You will serve as a strategic partner to Product and Sales responsible for translating product capabilities into differentiated value that resonates with buyers and drives revenue growth. You will also inform broader marketing strategy by providing messaging frameworks and product understanding that help shape campaigns events and content. With fluency in the SaaS development lifecycle and sales process you will connect what we build to how its soldensuring our products show up in the right markets speak to the right buyers and support the sales pipeline by accelerating competitive wins and driving closed revenue.

• Owns the translation of product features and functionality into differentiated product messaging value propositions positioning and differentiators for key buyers and relevant vertical markets.
• Develops a deep understanding of our markets and buyers by conducting research and gathering insights including market pressures competitors buyer pain points and challenges channels where buyers discover evaluate and engage with our products and their purchase motivators and then socializing those insights with Product Marketing Sales and Services.
• Owns the development of go-to-market strategy and planning for product launch and sales readiness in collaboration with cross-functional stakeholders to support driving product adoption market awareness sales enablement and cross-functional execution.
• Supports the Content Event and Public Relations teams on developing and executing GTM strategy at each stage of the sales funnel including blogs white papers case studies sell sheets videos press releases webinars events and speaking engagements and other marketing and sales enablement assets.
• Collaborates with the Director of GTM Excellence & Performance to assess launch performance messaging effectiveness and sales asset utilization to inform future GTM plans.
• With input from Product and Sales identifies and prioritizes target markets segments and accounts to define the market opportunities for the product portfolio build business cases and support expanding market presences.
• Conducts synthesizes and socializes win/loss analysis buyer insights and customer interviews and feedback to guide product positioning inform roadmap decisions support feature prioritization surface competitive trends identify emerging market opportunities for Sales and inform sales motions.
• Owns the development socialization and execution of product and sales collateral such as market requirements GTM strategy and briefings sales enablement resources launch plans product overviews decks and sales sheets.
• With input from Product Sales and market research partners develops differentiated competitive positioning for battle cards creation and competitive analysis to support revenue growth and product adoption.
• In collaboration with Sales Enablement develops targeted sales collateral talk tracks and objection-handling resources that equip sellers to connect buyer needs with product capabilities and accelerate deal cycles.
• Serves as the subject matter expert (SME) on our Marketplace product and the broader platform; provides GTM briefs and messaging frameworks that serve as the foundation for Marketing to develop content strategy demand campaigns conduct analyst relations and external communications.

• Bachelors degree Marketing advertising or a related field.
• 3 years experience in product marketing in the B2B SaaS space.
• Ability to drive impact through leading marketing initiatives including aligning and getting buy-in from stakeholders across the organization (including marketing service product and sales).
• Proven experience working with Sales teams and supporting programs and sales enablement to drive awareness and demand generation.
• Ability to demonstrate a track record of success in all key areas of responsibility including the ability to set goals manage KPIs analyze data draw conclusions and develop recommendations.
• Certification in Product Marketing is a plus.
• Experience and comfort presenting to analysts and orchestrating analyst RFP responses.
• Exposure to partner marketing a plus.

• Medical and Dental coverage available for employees dependents domestic partners and spouses
• Paid Time Off Flexible options plus 10 paid company holidays where available**
• All full-time positions are hybrid with many eligible to be completely remote
• Fully Paid by Origami Risk Vision insurance Short & Long-Term Disability Insurance and Basic Life Insurance
• Generous family leave optionsincluding adoption and foster care placements
• Pre-Tax Savings Accounts Flexible Spending Account Health Savings Account Commuter Benefits Dependent Care Savings Account
• Retirement Savings 401(k) with company match up to 4%
• Employee Assistance Program (EAP) Confidential & Free support offered to colleagues facing personal or work-related complications
• Education Assistance Program to help colleagues pursue industry/role-specific certifications
• Wellness Benefits reimbursement program to invest in healthy habits as well as support better colleague productivity and stress management
• Additional coverages available Pet Insurance Critical Illness Insurance and Voluntary Life & AD&D coverage

Origami Risk delivers single-platform SaaS solutions that help organizations best navigate the complexities of risk insurance compliance and safety management.

Founded by industry veterans who recognized the need for risk management technology that was more configurable intuitive and scalable Origami continues to add to its innovative product offerings for managing both insurable and uninsurable risk; facilitating compliance; improving safety; and helping insurers MGAs TPAs and brokers provide enhanced services that drive results.

A singular focus on client success underlies Origamis approach to developing implementing and supporting our award-winning software solutions.

Origami Risk is proud to be an equal opportunity employer. We thrive and benefit from diversity and are committed to creating an inclusive and equitable environment for all employees. We do not discriminate against any individual based upon race religion gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression color sex national origin age marital status military or veteran status disability or any other characteristic protected by applicable law.

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