Digital Content Marketing Manager

The beautiful and ultra luxury Fairmont Scottsdale Princess is seeking a strong ideator and self-starter to join our Marketing team as a Digital Content Marketing Manager to lead the future of luxury hospitality.

As Digital Content Marketing Manager you will be tasked with creating and delivering a range of creative digital this role you will be responsible for proposing and implementing social marketing strategies to promote revenue growth and generation in the hotels continuing effort to deliver outstanding guest service and financial profitability.

THE IDEAL CANDIDATE:

• Has a true passion for social media photography and videography
• Has experience in luxury marketing; a strong understanding of travel spa F&B and retail industries is a plus
• Is a highly creative individual who prides themselves on their storytelling abilities and excellent communication skills
• Is an all-rounder who thinks about social strategically is organized and comes to the table with fresh ideas theyre able to execute from start to finish
• Is interested in an active role within the larger marketing team and process representing the voice of Fairmont Scottsdale Princess while also providing as-needed ad-hoc marketing communications support as needed

ESSENTIAL FUNCTIONS:

Marketing Planning Strategy & Reporting

• Conceptualize and manage execution of content and social strategy across all touchpoints and platforms owning key organic social programs end-to-end including strategy content development creative execution publishing testing and reporting
• Develop strategic plans and content calendars to leverage organic social channels (including but not limited to Instagram Facebook TikTok Pinterest and LinkedIn) by partnering with stakeholders and teams across the company
• Develop a deep understanding of Fairmont Scottsdales guests their challenges and opportunities and develop clever ideas for highly engaging content within the brand tone and voice
• Drive forward high-quality social media initiatives in a fast-paced environment
• Deliver monthly analytics reports to Marketing Director and present monthly to internal stakeholders

Content Creation

• Ability to weave together luxury brand storytelling through creative concepts
• Ability to shoot photos and videos with an understanding of artistic and professional best practices and can edit photos/videos into social media reels stories etc.
• Provide strategic high-quality video and photography of on-property moments for materials used in social media marketing collateral and editorial content that communicate the spirit of the resort
• Create magnetic feeds with content that educates entertains and deeply resonates with our diverse audience to grow our following across channels and keep them coming back
• Regularly engage with our audience through thoughtful impactful relationship-driven community management
• Identify and arrange strategic partnerships and influencer collaborations that align to the hotels positioning

Qualifications :

• Undergraduate degree in marketing communications or equivalent experience
• 2-4 years of proven marketing expertise including: exposure to and familiarity with marketing principles and channels; social media website and email
• Strong oral and written communication skills including copywriting editing and proofreading
• Knowledge of general best practices and trends of social media for platforms including TikTok Instagram LinkedIn Facebook Twitter Pinterest etc.
• Strong photography and videography shooting skills with a basic knowledge of lighting and best practices
• Photo and video editing experience for social media
• Exceptional accuracy and attention to detail
• Solid understanding of social media tools and analytics platforms
• Highly organized with an ability to prioritize and manage multiple projects and campaigns simultaneously in a time sensitive environment with numerous internal stakeholders
• A passion for brand and community building demonstrated through your ability to connect authentically with guests
• Strong critical and creative thinking to drive effective results; strong eye for design
• Strong analytical skills and ability to utilize data to make informed decisions
• Proactive self-motivated results-oriented and ability to maintain a self-directed schedule
• Professional courteous cooperative and positive in interactions with colleagues partners stakeholders and others
• Collaborative individual who works with multiple internal and external partners to achieve mutual goals and deliver results in a timely manner
• Strong knowledge of computers including Microsoft Office Adobe and more

Additional Information :

Your team and working environment:
A team of Heartists that are committed to working together supporting each other and providing the best guest experience Feel Valued Feel Sparked We Are One

Our commitment to Diversity & Inclusion: 
We are an inclusive company and our ambition is to attract recruit and promote diverse talent

Why work for Accor
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities.

By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor visit what you love care for the world dare to challenge the status quo! #BELIMITLESS

Remote Work :

No

Employment Type :

Full-time