Marketing Automation Manager
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Job Location:
Monthly Salary:
Posted on:
27-10-2025
Vacancies:
1 Vacancy
Job Summary
Meet Benevity
Benevity is the way the world does good providing companies (and their employees) with technology to take social action on the issues they care about. Through giving volunteering grantmaking employee resource groups and micro-actions we help most of the Fortune 100 brands build better cultures and use their power for good. Were also one of the first B Corporations in Canada meaning were as committed to purpose as we are to profits. We have people working all over the world including Canada Spain Switzerland the United Kingdom the United States and more!
Were looking for a Marketing Automation Manager to join Benevitys Growth Team focused on driving scalable data-informed growth across the B2B buyer journey. Youll own our marketing automation strategy and systems to build optimize and measure multi-channel nurture experiences that generate and accelerate pipeline.
Reporting to the Senior Manager Digital Marketing youll collaborate closely with Demand Generation Revenue Operations and Sales to ensure that our automation programs deliver qualified leads nurture relationships and create a seamless handoff between marketing and sales.
What Youll Do
- Own and optimize Benevitys marketing automation platform (HubSpot) to drive lead generation nurturing and lifecycle marketing across global B2B audiences.
- Build test and scale multi-stage nurture campaigns that move prospects through awareness consideration and decision stages.
- Develop and refine lead attribution models and lifecycle stages to ensure marketing and sales alignment.
- Create segmentation and contact enrichment strategies that enable personalized messaging across industries personas and company sizes.
- Partner with RevOps to ensure data integrity system alignment and smooth lead routing between the marketing automation platform and Salesforce.
- Implement and maintain system integrations with key tools in our marketing tech stack (Salesforce HockeyStack ZoomInfo LeanData 6Sense Goldcast etc.).
- Monitor campaign performance metrics and deliver actionable insights to optimize conversion and velocity.
- Collaborate with Digital Marketing and Demand Generation teams to develop dynamic personalized content journeys that improve engagement and ROI.
- Evaluate and implement automation best practices ensuring scalable compliant and effective systems across all global programs.
What You Bring
- 5 years of hands-on experience managing HubSpot in a B2B SaaS environment.
- Proven track record of building lifecycle automations that drive lead to opportunity conversion and accelerate pipeline.
- Experience integrating marketing automation systems with CRMs (preferably Salesforce) and other SaaS tools.
- Strong analytical mindset with the ability to extract insights from data to drive decision-making.
- Deep understanding of B2B SaaS funnels lead management and buyer journey mapping.
- Experience managing data quality governance and segmentation to enable precision targeting.
- Excellent project management and communication skills able to manage multiple initiatives and stakeholders simultaneously.
- Curiosity and a growth mindset you stay on top of MarTech trends and continuously look for optimization opportunities.
Nice to Have
- Experience with Account-Based Marketing (ABM) tools (e.g. 6sense).
- Familiarity with conversion tracking and analytics tools (Google Analytics 4 Bizible Looker etc.).
- Experience supporting international marketing programs or multi-language automation workflows.
- Understanding of data enrichment tools (ZoomInfo Clearbit etc.) and reporting automation.
Discover your purpose at work
Were not employees were Benevity-ites. From all locations backgrounds and walks of life who deserve more
Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.
If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where youre valued for who you are and challenged to see who you can become
Its time to join Benevity. Were so excited to meet you.
Where We Work
At Benevity we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work strong relationships and personal well-being. For those located near one of our offices while theres no set requirement for in-office time we do value the moments when coming together in person helps us build connection and collaboration. Whether its for onboarding project work or a chance to align and bond as a team we trust our people to make thoughtful decisions about when showing up in person matters most.
Join a company where DEIB isnt a buzzword
Diversity equity inclusion and belonging are part of Benevitys DNA. Youll see the impact of our massive investment in DEIB daily from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.
We know that diverse backgrounds experiences skills and passions are what move our business and our people forward so were committed to creating a culture of belonging with equal opportunities for everyone to shine.
That starts with a fair and accessible hiring process. If you want to feel seen heard and celebrated you belong at Benevity.
Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to
Required Experience:
Manager
Key Skills
- Hp Unix
- Automation
- Bar Management
- Automation Testing
- Electrical & Automation
About Company
Benevity's corporate purpose software offers the only integrated suite of community investment, employee, customer and nonprofit engagement solutions.
