Head of Brand Campaigns
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Job Location:
Pittsburgh, PA - USA
Monthly Salary:
Not Disclosed
Posted on:
16 days ago
Vacancies:
1 Vacancy
Job Summary
Our mission at Duolingo is to develop the best education in the world and make it universally available. Its a big mission and thats where you come in!
At Duolingo youll join a team that cares about educating our users experimenting with big ideas making fact-based decisions and finding innovative solutions to complex problems. Youll have limitless learning opportunities and daily collaborations with world-class minds while doing work thats both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
About the role
We are looking for a Head of Campaigns to lead the team responsible for bringing our product mission and characters to life through world-class marketing campaigns. As a core member of our Brand Marketing team you will own our brand strategy and integrated marketing campaigns. Youre someone who has experience developing campaigns that marry the cultural zeitgeist with brand values and is able to translate strategy into creative platforms and campaigns that drive brand love and business impact.
You will...
- Manages the creation of the annual campaign strategy and calendar in the US that drives business impact brand love and brand awareness
- Oversee the development and execution of our high-impact marketing campaigns that focus on our product mission and characters
- Lead the development of an insights pipeline that informs our creative work in partnership with external vendors and internal stakeholders
- Lead all aspects of the full lifecycle of marketing campaigns from ideation briefing and audience segmentation to creative development multi-channel execution and post-campaign evaluation
- Own media plan recommendations for brand campaigns and oversee the execution of media buying across TV/OTT OOH audio and social
- Partner closely with our creative teams business development and marketing operations to deliver campaigns that are on time and on budget
- Work closely with the head of brand marketing to develop the 3-5 year brand strategy for Duolingo
- Provides coaching leadership and support to a campaign director and brand strategist
You have...
- 10 years of marketing leadership with a proven record of expanding scope and impact in integrated marketing content marketing brand strategy or campaign development.
- Experience leading cross-functional marketing teams and partners
- Experience shifting a brands strategy over the long term and a deep understanding of cultural and audience insights
- Bachelors and/or masters degree in business marketing or related field.
- Deep experience in digital social influencer marketing with a track record of driving measurable impact.
- Experience at a large brand thats well-known in culture
- Strong understanding of multi-channel retail marketing with particular experience in paid media and experiential marketing
- Ability to clearly articulate a compelling vision and strategy
Exceptional candidates will have...
- Experience working on both in-house teams and in a studio/agency
- Experience working in the technology sector
- An interest in language learning
Please include a link to your portfolio showcasing relevant work samples. A portfolio submission is mandatory for consideration of your candidacy.
We post a multi-level salary range for all of our roles.
This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to skills experience education and internal equity.
Take a peek at how we care for our employees holistic well-being with our benefitshere.
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation please contact.
Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.
By applying for this position your data will be processed as per theDuolingo Applicant Privacy Notice.
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Required Experience:
Director
Key Skills
- Marketing & Promotions
- Attorney At Law
- Jni
- Airlines
- Art
About Company
Duolingo is the world's most popular way to learn a language. It's 100% free, fun and science-based. Practice online on duolingo.com or on the apps!
