Marketing and Communications Executive

Salary: 18600 based on 22.5 hours (FTE 31000)

Hours: 22.5 hours per week

Location: Russell House Huddersfield

Responsible to:Marketing and Communications Manager

Benefits: Entry into Peoples Pension death in service benefit (3 x salary) out of pocket expenses free on-site parking free access to confidential and extensive wellbeing support generous holiday entitlement (26 days plus bank holidays rising to 31 days after 5 years for a full time employee pro rata for part time) day off for your birthday! free tea / coffee sight tests and flu jabs and excellent learning and development opportunities.

Overview of Role

If people dont know who we are they cant support us - and without that support we cant provide the vital care children with life-shortening conditions and their families need.

Thats where our marketing and communications team comes in: raising awareness inspiring action and engaging everyone from families and supporters to volunteers and staff.

We do this through social media newsletters digital campaigns and printed materials - but we know theres huge potential in working more closely with ambassadors to share our stories and reach new audiences.

As our new marketing & communications executive youll bring marketing know-how creativity strong writing skills and a talent for building relationships. Youll help us grow our ambassadorprogramme adding a whole new dimension to our marketing activity.

This is a real chance to shape a role around your strengths bringing your skills to a place where you can make a big impact.

For an informal chat about the role please contact Rachel Titherington-Kay on

Job Description

Role Summary

This role supports our vision by helping to increase awareness and income through the promotion of the many ways that our local community can support our work. Youll play a key part in delivering high-quality marketing and communications activity across a range of channels - from digital content and social media to campaigns events and ambassador engagement.

Were looking for a creative confident communicator with a flair for relationship management writing and a good understanding of digital channels. Youll work closely with colleagues across fundraising care and retail to help bring their work to life and ensure our messaging is clear consistent and compelling.

This is a broad role and were keen to shape it around your strengths. Youll be part of a small collaborative marketing team that provides in-house support for design internal comms and PR - and contribute to a wide range of projects that help raise awareness and income for the charity.

Main Duties and Key Responsibilities

Campaigns content & communications

• Contribute to the delivery of the marketing and communications plan.
• Write engaging on-brand copy for a variety of audiences and channels - including website content social media posts supporter newsletters press releases and printed materials.
• Support the creation of internal and external communications such as staff news e-newsletters and campaign updates.
• Act as a brand guardian - ensuring language tone and messaging are consistent and high quality across all materials.
• Brief external photographers or videographers as needed and occasionally take photographs at events.
• Help manage our photography library - gathering appropriate consents and ensuring all assets are catalogued and accessible.
  

Digital & social media

• Update and maintain our website using the WordPress CMS ensuring content is accurate engaging SEO-friendly and up to date.
• Contribute to our social media plan - helping to create schedule and publish content using Hootsuite and monitor/respond to messages and comments.
• Support the delivery of digital advertising particularly via Google Ads helping implement and evaluate campaigns to better understand audience behaviour.
• Support colleagues with GDPR responsibilities - including opt-in opportunities compliance checks and secure data handling.

Relationship management & representation

• Lead on our ambassador programme - acting as the key point of contact for ambassadors and influencers building strong relationships and engaging their support to raise awareness and income.
• Proactively engage with online influencers who align with our values and may support specific campaigns or projects.
• Act as a marketing point of contact across the organisation - attending meetings where needed gathering information and supporting ad-hoc requests such as brand guidance copywriting audience insight and light-touch design support

Income generation

• Create regular engaging content to promote our fundraising events campaigns products and retail operations across digital and print channels.
• Work with the online sales manager to help increase traffic and sales through our e-commerce site using digital marketing tactics.
• Support shop teams with local marketing efforts - including content creation guidance on social media best practice and occasional training.
• Build relationships with retail colleagues - attending meetings visiting shops and auditing in-store marketing materials.
• Collaborate with fundraising retail and business development teams to help bring new ideas and commercially focused initiatives to life.
• Assist with cost analysis and performance tracking of marketing campaigns and commercial projects to inform decision-making and maximise impact.
• Support the development and growth of corporate partnerships and other commercial initiatives - helping to create marketing plans that balance creativity with clear return on investment (ROI).

Suppliers & admin

• Liaise with external suppliers such as print houses - ensuring appropriate due diligence is completed and budgets are managed effectively.

  We expect all staff to undertake any other duties within the scope spirit and purpose of the job the title of the post and its grading as requested by your line manager or their higher level of authority on behalf of the charity.

  For all of our roles we expect employees to abide by the expectations set out within the Together for Families Framework (click here). Complying with Together for Families means that we will all act with integrity to ensure we are trusted the people we care for the people we work with and everyone who supports Forget Me Not.

To find out moreabout working for Forget Me Not Childrens Hospice please see ourrecruitment pack

Person specification

Skills and experience

Essential

• Experience in relationship management with external stakeholders
• Experience in a marketing communications or digital content role
• Excellent written and verbal communication skills with the ability to adapt tone and style for different audiences and platforms
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Confident using digital tools and platforms (e.g. CMS social media scheduling tools email platforms)
• A collaborative team player who is proactive and able to work independently when needed
• Strong organisational skills with the ability to gather and interpret information from others to shape effective content
• Experience creating engaging content for different audiences across a wide range of channels and the ability to write clearly and persuasively with attention to tone and voice
• Basic numeracy skills with the ability to interpret data and perform basic calculations
  

Desirable

• Experience writing for digital print and PR - including copywriting proofreading and/or editing
• Competence in using the Adobe Creative Suite (especially InDesign or Illustrator)
• Experience using WordPress or another CMS
• Familiarity with social media management tools (e.g. Hootsuite) and/or Google Ads
• Understanding of fundraising or charity communications
• Experience in events retail or supporter-led marketing
• Knowledge of GDPR and how it relates to marketing communications
• Demonstrated understanding of marketing principles and how to apply them

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.

Equality and Diversity

Please note that we are committed to equality and diversity and make the following pledge in relation to our recruitment practices;

• We will actively encourage and support under-represented groups to join us as employees
• We will always interview you if you are an applicant with disability who meets the essential requirements of the job and will provide adjustments to the recruitment process if required.
• We are committed to supporting part time and flexible working; we will consider part time working requests for all our roles
  

Pleaseclick hereto view our full equality diversity and inclusion pledge