Growth Marketing Manager (Influencer & Creator)

TryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years weve grown to more than 5 million community members and our growth isnt slowing down!

The Role

Were looking for a Growth Marketing Manager (Influencer & Creator) to build and scale TryHackMes influencer and creator-led growth engine.

At TryHackMe trust and credibility matter. Our most effective growth comes from educators practitioners creators and builders who genuinely use and believe in our this role youll own the strategy and execution of influencer creator and affiliate-style programs that drive awareness user acquisition and long-term adoption.

Youll work closely with Brand Content Community and Product Marketing to turn creators into authentic advocates and advocacy into measurable growth.

Reporting to the Head of Marketing.

What You Will Do

Influencer & Creator Strategy

• Own TryHackMes influencer and creator growth strategy with a focus on:

  • Cybersecurity educators and trainers

  • Practitioners and professionals

  • Technical creators on YouTube Twitch LinkedIn X Reddit and blogs

• Identify recruit and onboard creators aligned with TryHackMes mission values and audience

• Define creator tiers engagement models incentives and lifecycle programs

Campaigns Partnerships & Execution

• Plan and execute influencer-led campaigns across:

  • Educational content

  • Tutorials walkthroughs and challenges

  • Live streams AMAs and community activations

• Manage end-to-end creator partnerships:

  • Outreach negotiation contracts and ongoing relationships

• Collaborate with Community and Customer Marketing to integrate creators into:

  • Events hackathons CTFs and community programs

• Ensure creator content is authentic technically credible and on-brand

Measurement Attribution & Growth Impact

• Define success metrics for influencer and creator programs including:

  • Traffic sign-ups activation and paid conversion

  • Content performance and engagement

  • Cost efficiency and ROI

• Own tracking attribution and reporting for creator-driven growth

• Run experiments across creators formats and platforms to identify scalable growth levers

Cross-Functional Collaboration

• Partner with Brand and Content teams to align creator narratives with campaigns and launches

• Collaborate with Community to turn creators into long-term advocates and leaders

• Share insights on audience behavior content performance and channel opportunities across the org

What You Will Bring

Essential

• 47 years experience in growth marketing influencer marketing or partnerships ideally in SaaS tech or education

• Proven experience building and scaling creator or influencer programs with measurable growth impact

• Strong understanding of creator platforms (YouTube Twitch LinkedIn X Reddit etc.)

• Data-driven mindset with experience tracking attribution conversion and ROI

• Excellent relationship management and negotiation skills

• Strong judgment around brand safety authenticity and long-term creator value

Desirable

• Experience in cybersecurity developer tools or technical education

• Familiarity with affiliate referral or ambassador-style growth programs

• Experience working with community-driven or PLG products

• Startup or scale-up experience with comfort owning strategy end-to-end

• Creative experimental mindset with a bias toward rapid iteration

Why Join TryHackMe

• Build a creator-led growth engine rooted in trust and education

• Work with some of the most respected voices in cybersecurity and tech learning

• Own a high-impact channel with clear growth and revenue influence

• Collaborate with brand community and product teams in a mission-driven company

Benefits & Perks

Salary We hire across 34 countries. Compensation is based on location seniority interview performance and market benchmarks.

100% Remote Work from anywhere with at least 6 hours overlap with UK time.

Flexi Time Choose your own hours with a minimum 4-hour overlap with the UK working day (8am6pm).

Tools A dedicated work laptop accessories you need.

Swag Pack Start your TryHackMe journey with branded swag.

Personal Development 2500 annual training budget for certifications and more.

Company Retreat Annual retreat fully paid for by TryHackMe.

Lunch on Us Well cover your lunch order during recurring company virtual lunches.

Health Insurance Provided if public healthcare isnt available in your country.

Enhanced Maternity & Paternity Above statutory requirements.

401k / Pension Easy retirement saving with company contributions.

Please note: At this time we are unable to provide visa sponsorship.

Hiring Process

• Application review

• Screening interview (30m)

• Scenario-based interview (60m)

• Co-founder interview (30m)