Manager, Paid Media, Barter
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 85000 - 105000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
About Us:
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
About the Role:
Dow Jones is seeking a Manager Paid Media - Barter to lead the planning negotiation and execution of media barter deals that drive measurable impact across the full marketing funnel. The ideal candidate is a savvy dealmaker with strong media instincts deep paid media experience and a proven ability to balance business objectives with performance outcomes.
You will report to the Director Paid Media and work cross-functionally with teams across the marketing organization including but not limited to Acquisition Brand Audience and Data Science.
You will work on-site in our midtown Manhattan office 3 days each week.
You will:
- Lead the sourcing structuring and negotiation of media barter deals with vendors and partners to maximize value and ROI for the business.
- Develop and manage end-to-end barter media campaigns including planning execution and performance tracking across brand and performance marketing objectives.
- Be hands on in-platform - QAing campaign builds optimizing targeting strategy and monitoring performance.
- Write compelling creative briefs that align with campaign goals and ensure delivery of impactful on-brand assets.
- Partner with internal stakeholders (Brand Acquisition Legal and Finance teams) to ensure barter deals meet business creative and contractual requirements.
- Manage vendor relationships evaluate trade proposals and assess opportunities to extract the highest possible value from each agreement.
- Establish clear KPIs and work with analytics teams to measure success across the full funnelfrom awareness through conversionand optimize accordingly.
- Collaborate cross-functionally to ensure barter media is fully integrated into the broader media mix and supports business growth.
- Maintain a pulse on market trends and media landscape to identify new barter opportunities and innovative partners.
You have:
- 5-7 years of experience in paid media either on the agency or media sales side with a focus on barter/trade deals.
- Proven track record of successful barter negotiations that secured high-value deals and delivered measurable impact.
- Deep understanding of full funnel media campaigns including the metrics and methodologies used to evaluate performance.
- Strong analytical skills; able to interpret performance data and make strategic recommendations.
- Experience writing creative briefs and partnering with creative teams to fulfill campaign objectives.
- Proficiency with Google Workspace (Slides Sheets Docs) and media planning/reporting tools.
- Highly collaborative with excellent communication and relationship-building skills.
- Detail-oriented organized and comfortable managing multiple deals and stakeholders at once.
- Self-starter with a proactive mindset capable of seeking out and building the necessary relationships throughout the league to achieve success.
- A bachelors degree in marketing or business administration (or equivalent experience) is preferred.
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Our Benefits:
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - CMO - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Non-Union rolePay Range: $85000 - $105000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
Dow Jones is the definitive source of premium business news, data and intelligence that moves markets and minds. Dow Jones helps you cut through the noise and act with clarity. Whether you're navigating risk, seizing market opportunity, or staying ahead of global events, Dow Jones giv ... View more
