Digital Marketing Specialist

Digital Marketing Specialist

Location: Remote Employment Type: Full-Time

Overview

We are looking for a proactive and strategic Digital Marketing Specialist to lead and execute the companys online marketing initiatives. This role focuses on managing and optimizing digital campaigns developing marketing strategies and ensuring seamless execution across channels from Google Ads to programmatic platforms and email marketing.

The ideal candidate is a self-starter who understands both the front-end (creative messaging) and back-end (technical analytics) sides of marketing operations capable of driving measurable results.

Key Responsibilities

Digital Campaign Management

Plan set-up and manage paid digital campaigns (Google Ads programmatic and other platforms).

Monitor and optimize campaign performance ensuring strong ROI and alignment with marketing goals.

Handle all aspects of digital campaign mechanics from targeting and bidding to tracking and reporting.

Email Marketing

Create and deploy email campaigns ensuring consistent branding and messaging.

Manage subscriber lists segment audiences and analyze campaign metrics (open and click rates).

Test and optimize subject lines visuals and CTAs for improved engagement.

Marketing Strategy & Execution

Develop and implement digital marketing strategies to increase visibility and lead generation.

Collaborate with design and content teams to ensure cohesive campaign execution.

Analyze and report on key marketing performance metrics recommending improvements.

Take initiative to launch test and refine campaigns pushing forward marketing efforts proactively.

Qualifications & Skills

Proven experience in digital marketing paid media or performance marketing.

Strong understanding of Google Ads programmatic advertising and analytics tools (Google Analytics Tag Manager etc.).

Experience with email marketing platforms (Mailchimp HubSpot or similar).

Knowledge of SEO and content marketing fundamentals.

Excellent analytical project management and communication skills.

Self-starter attitude with the ability to work independently and drive projects to completion.

BENEFITS:

-100% Work From Home Setup

-Government Benefits Mandated

-13th Month Pay

-HMO Life and Health Coverage

-20% Night Premium Pay

-Sick and Vacation leave