Paid Media Specialist

My Cloud Crew

Job Location:

National Capital Region - Philippines

Monthly Salary: Not Disclosed

Experience Required: 1-3years

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

This is a remote position.

We are looking for a hands-on Paid Media Specialist who can plug into live agency workflows immediately. The role is responsible for planning launching optimizing and scaling paid media campaigns for a diverse portfolio of clients primarily in lead-generation focused industries.

Key Responsibilities:

Campaign Set-up and Management

Launch and manage Paid Ads campaigns across Google Ads and Meta Platforms
Support additional platforms needed (Bing Ads TikTok Ads Programmatic)

Optimization and Performance Improvement

Continuously optimize campaigns to hit performance targets and maximize ROI
Analyze performance trends and proactively implement improvements

Troubleshooting and Quality Control

Identify and resolve tracking performance and delivery issues efficiently
Ensure campaigns run smoothly with minimal downtime or data gaps

Tracking and Attribution

Implement and manage tracking using Google Analytics (GA4) Google Tag Manager (GTM) and Google Search Console (GCS)
Integrate Zapier workflows for CRM and lead tracking
Set up and manage CallRail tracking to evaluate call quality and conversion performance

Reporting and Insights

Generate clear actionable performance reports
Provide insights and recommendations to improve campaign outcomes
Not just delivery numbers but delivery narratives Help the team understand why the campaign is performing and how we scale it.

Requirements

Required Qualifications:

Proven experience in managing and optimizing Google Ads Campaigns
Experience with other Paid Ads platforms (e.g Bing Ads Facebook Ads Programmatic)
Familiarity with Google Analytics Google Tag Manager and other tracking tools
Strong analytical skills with a data-driven approach to decision-making
Excellent communication skills both written and verbal
Ability to work independently in a remote setting while also collaborating effectively within a team
Detail-oriented with a focus on delivering high-quality work

Preferred Skills but not required:

Google Ads Certification
Google Tag Manager Certification
Meta Certification
Call tracking experience

Required Skills:

Proven experience in managing and optimizing Google Ads Campaigns Experience in other Paid Ads Platforms Experience in Google Analytics Google Tag Manager and other tracking tools

Required Education:

Bachelors degree in Marketing Business Administration Communications or related field

This is a remote position. We are looking for a hands-on Paid Media Specialist who can plug into live agency workflows immediately. The role is responsible for planning launching optimizing and scaling paid media campaigns for a diverse portfolio of clients primarily in lead-generation focused i...