Email & Content Marketing Specialist (Acrum)

Lviv - Ukraine

Monthly Salary: Not Disclosed

Posted on: 25-10-2025

Vacancies: 1 Vacancy

Job Summary

About Us

Acrum a subsidiary of Traffic Label leverages cutting-edge technologies to manage marketing campaigns and scale advertising strategies. As we continue to grow we are seeking a skilled Email & Content Marketing Specialist to join our ambitious team.

This role combines email marketing execution with creative content writing. Youll be responsible for driving player engagement retention and conversion through impactful campaigns and compelling copy across multiple iGaming verticals.

Key Responsibilities

Plan create and execute email marketing campaigns (daily weekly monthly) across multiple domains and websites.
Write high-quality engaging and original content for email campaigns landing pages and promotional materials.
Produce copy across different iGaming verticals including casino sportsbook slots and affiliate brands.
Collaborate with designers and marketing teams to ensure brand alignment and engaging campaign delivery.
Optimise content for compliance SEO and player engagement ensuring clear and responsible messaging.
Conduct in-depth research on industry trends products and player behaviour to create accurate and impactful copy.
Manage ESP platforms (SendGrid Elastic Email Brevo DotDigital or similar) including list uploads segmentation scheduling and testing.
Track and analyse performance metrics (deliverability open rate CTR conversion revenue) and prepare structured reports with recommendations.
Maintain consistency in style tone and responsible gambling standards across all content.

Skills & Experience

2 years of experience in email marketing and/or content writing ideally within iGaming online casino or digital marketing.
Proven hands-on experience with ESP platforms (SendGrid Elastic Email Brevo DotDigital or similar).
Strong copywriting and content adaptation skills ability to adjust tone depending on campaign type and audience.
Solid understanding of player lifecycle promotions and iGaming compliance.
Knowledge of email deliverability basics (SPF DKIM DMARC spam triggers IP warming).
Analytical mindset with ability to interpret performance data and optimise campaigns.
Excellent editing and proofreading skills with strong attention to detail.
Good organisational and multitasking abilities comfortable handling large-scale operations.
Strong written and spoken English (B1); other European languages are a plus.

Nice to Have

Basic knowledge of HTML/CSS for email template editing.
Experience with automation flows segmentation strategies and A/B testing.
Familiarity with GDPR responsible marketing and affiliate marketing KPIs (FTDs CR% EPC ROI).

What We Offer

Work in a strong and ambitious team.
Competitive salary.
Opportunities for professional growth and development.
Flexibility to work remotely or from our Lviv office.

About UsAcrum a subsidiary of Traffic Label leverages cutting-edge technologies to manage marketing campaigns and scale advertising strategies. As we continue to grow we are seeking a skilled Email & Content Marketing Specialist to join our ambitious team.This role combines email marketing execution...

About Us

Key Responsibilities

Plan create and execute email marketing campaigns (daily weekly monthly) across multiple domains and websites.
Write high-quality engaging and original content for email campaigns landing pages and promotional materials.
Produce copy across different iGaming verticals including casino sportsbook slots and affiliate brands.
Collaborate with designers and marketing teams to ensure brand alignment and engaging campaign delivery.
Optimise content for compliance SEO and player engagement ensuring clear and responsible messaging.
Conduct in-depth research on industry trends products and player behaviour to create accurate and impactful copy.
Manage ESP platforms (SendGrid Elastic Email Brevo DotDigital or similar) including list uploads segmentation scheduling and testing.
Track and analyse performance metrics (deliverability open rate CTR conversion revenue) and prepare structured reports with recommendations.
Maintain consistency in style tone and responsible gambling standards across all content.

Skills & Experience

2 years of experience in email marketing and/or content writing ideally within iGaming online casino or digital marketing.
Proven hands-on experience with ESP platforms (SendGrid Elastic Email Brevo DotDigital or similar).
Strong copywriting and content adaptation skills ability to adjust tone depending on campaign type and audience.
Solid understanding of player lifecycle promotions and iGaming compliance.
Knowledge of email deliverability basics (SPF DKIM DMARC spam triggers IP warming).
Analytical mindset with ability to interpret performance data and optimise campaigns.
Excellent editing and proofreading skills with strong attention to detail.
Good organisational and multitasking abilities comfortable handling large-scale operations.
Strong written and spoken English (B1); other European languages are a plus.

Nice to Have

Basic knowledge of HTML/CSS for email template editing.
Experience with automation flows segmentation strategies and A/B testing.
Familiarity with GDPR responsible marketing and affiliate marketing KPIs (FTDs CR% EPC ROI).

What We Offer