Paid Search Account Manager

ABOUT US

SINE Digital is the leading digital media and digital performance agency for the arts entertainment and culture sectors. With offices in London and New York we deliver data-driven marketing digital strategy and technology solutions for the worlds most prestigious theatres live venues and cultural institutions.

ABOUT THE ROLE

As Paid Search Manager youll play a vital role in shaping and delivering SINE Digitals Paid Search strategy. Reporting to a Senior Paid Search Manager youll oversee a small team acting as a channel specialist responsible for driving innovation ensuring best practice and achieving outstanding results for our clients.

This position requires solid hands-on experience in client communication campaign strategy and performance management across key search platforms including Google (Search PMax/Shopping Demand Gen) Microsoft Ads Amazon Search and Apple Search. Collaboration with our SEO and Paid Social teams will be key to delivering integrated data-driven strategies.

RESPONSIBILITIES

Campaign Management & Strategy

• Lead end-to-end campaign setup optimisation and reporting across all major search platforms.
• Conduct in-depth keyword research audience analysis and competitor insights to inform strategic planning and campaign structure.
• Ensure campaigns meet SINEs best practice standards through regular QA checks and performance reviews.
• Develop present and deliver paid search strategies that align with client KPIs and budgets.
• Translate performance data into actionable insights using in-platform and third-party analytics tools.
• Identify opportunities for testing and innovation fostering a test-and-learn culture within the team.
• Stay ahead of emerging trends platform features and new tools sharing insights with colleagues and clients.
• Collaborate with the Paid Social SEO and Data teams to create cohesive cross-channel strategies that drive full-funnel performance.
• Maintain relationships with platform partners (e.g. Google Microsoft) to stay informed on new products betas and opportunities for clients.
• Oversee onboarding and account setup processes ensuring timelines deliverables and assets are managed effectively.

Client Relationship Management

• Build and maintain strong client relationships acting as a trusted point of contact for strategic discussions.
• Present campaign results insights and growth recommendations clearly and confidently.
• Partner with Account and Client Directors on quarterly reviews post-campaign analyses and long-term planning.

Line Management

• Manage and mentor junior team members ensuring workloads are balanced and development goals are met.
• Conduct regular 1:1s and annual reviews providing feedback and clear objectives to support professional growth.
• Support recruitment onboarding and training processes contributing to a positive and inclusive team culture.
• Lead by example in fostering collaboration curiosity and performance excellence across the team.

Operational Excellence

• Oversee budget management for your accounts including forecasting pacing and billing accuracy.
• Lead performance forecasting and budget planning to ensure client targets are met efficiently.
• Leverage automation tools scripts and data feeds to improve efficiency and consistency across campaigns.
• Conduct regular audits to identify performance opportunities and improve efficiency.
• Contribute to internal best practice documentation new business pitches and internal training initiatives.
• Support the development of internal resources and process improvements to continually enhance SINEs Paid Search offering.

As part of our dynamic team youll need to demonstrate the following:

• 2.5 - 3 years of Paid Search experience - agency background desirable.
• Expertise across Google Ads (Search PMax/Shopping Demand Gen) Microsoft Ads and Amazon.
• Strong proficiency in keyword research campaign planning execution reporting and performance analysis using tools like GA4 and SA360.
• Proven experience in full-funnel campaign planning and management with an understanding of the broader media mix.
• Strong communicator with the confidence to lead client conversations and presentations.
• Organised detail-focused and comfortable managing multiple accounts simultaneously.
• Proficient in Google Workspace and/or Microsoft Office particularly Sheets/Excel and Slides/PowerPoint.
• Proactive collaborative and eager to innovate within a fast-paced digital environment.

• 25 days holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
• Competitive salary benchmarked annually.
• Early Friday finish at 3pm (subject to business needs).
• Enhanced family and personal leave policies.
• Health cash plan (after 3 months) and employee assistance programme.
• Hybrid working with home equipment allowance.
• Regular social events and free tickets to live events.
• Modern Fitzrovia office with local discounts and wellbeing perks.
• Structured personal development programme and access to industry conferences.
• An active social events calendar and opportunity to input into the social calendar
• Opportunities to help further shape the business culture and agency benefits.

LOCATION

Our stunning offices are based in the heart of Fitzrovia minutes walk from Goodge Street Tottenham Court Road and Warren Street stations.

At SINE Digital were committed to creating a workplace where people feel respected valued and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation and were proud to be an equal opportunity employer. Inclusion is more than a policy its part of our culture. We welcome talent from all backgrounds regardless of race colour religion gender identity sexual orientation age nationality disability marital status or any other aspect of identity. If you require any adjustments or support during the recruitment process let us know at - were here to ensure you have what you need to show up as your best self.

Required Experience:

Manager