Performance Marketing Analyst

Position Overview:

We are seeking a data-driven Performance Marketing Analyst to learn and grow our digital marketing strategies. The ideal candidate will have a proven performance marketing track record and manage campaigns across various digital channels to drive customer acquisition.

Key Responsibilities:

Planning & Campaign Management

• Implement comprehensive performance marketing strategies to achieve business objectives.
• Oversee and manage digital marketing campaigns across multiple channels including paid search display social media and programmatic channels.
• Manage the performance marketing budget to ensure target achievement optimal spending and CPA achievement.
  
  

Analytics and Reporting

• Prepare and present detailed reports on campaign performance including key metrics trends and recommendations.
• Drive recurring optimization cycles to ensure strong performance output.
• Analyze campaign performance data to derive actionable insights.
  
  

Affiliate Marketing Management

• Develop execute and optimize affiliate marketing strategies to drive traffic conversions and revenue.
• Identify and onboard new affiliate partners to expand the program.
• Monitor affiliate performance analyze data and provide actionable insights to improve ROI.
• Collaborate with internal teams to create compelling promotional materials and campaigns.
  
  

Fraud Prevention & Detection

• Monitor affiliate activities to identify and prevent fraudulent behavior such as cookie stuffing fake leads click fraud and unauthorized traffic.
• Implement fraud detection tools and techniques to safeguard the affiliate program.
• Conduct regular affiliate traffic and conversion audits to ensure program terms compliance.
  
  

Qualifications:

• Bachelors degree in marketing Business or a related field; masters degree preferred.
• Minimum of 4 years of experience in performance marketing or marketing.
• Preferably some sort of affiliate marketing background
• Familiarity with fraud detection tools (e.g. mFilterit Protect360).
• Strong analytical skills and experience with marketing analytics tools (AppsFlyer GA4 Tableau).
• Expertise in key digital marketing channels including Google Ads Facebook Ads LinkedIn Ads and programmatic advertising.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Exceptional communication and presentation skills.
• Creative thinking and problem-solving abilities.
• A proactive and results-oriented mindset.

Required Experience:

Senior IC