Digital Marketing Specialist

This is a remote position.

Schedule: Flexible during client business hours Sydney
Job Type: Full-Time
Start Date: Immediate

Were looking for a creative data-driven and results-oriented Digital Marketing Specialist to help elevate our online presence and drive customer engagement across multiple brands. This role combines strategy creativity and analytics from optimizing websites for SEO to launching impactful paid and social campaigns that convert.

Youll manage and execute end-to-end digital marketing initiatives across Shopify WordPress and various ad and social platforms working closely with our content and design teams to deliver measurable growth.

• Develop and execute comprehensive SEO strategies including keyword research technical audits content optimization and backlink outreach.
  
• Optimize website content and landing pages on Shopify WordPress and other CMS platforms to improve search visibility and conversion rates.
  
• Plan launch and manage social media campaigns (Meta TikTok LinkedIn etc.) that enhance engagement and brand awareness.
  
• Run and optimize paid ad campaigns across Google Ads Meta Ads and other relevant platforms ensuring strong ROI.
  
• Track measure and report on performance metrics using Google Analytics Search Console SEMrush and similar tools.
  
• Collaborate with internal teams to develop and deliver cohesive marketing campaigns across channels.
  
• Manage email marketing campaigns using platforms such as Klaviyo or Mailchimp from concept to reporting.
  
• Stay informed on the latest SEO social media and digital marketing trends bringing fresh ideas for growth and optimization.
  

Requirements

• 5 years of hands-on experience in SEO digital marketing and social media management.
  
• Strong understanding of Shopify and WordPress backends for content and SEO optimization.
  
• Proven experience managing and optimizing Google Ads and Meta Ads campaigns.
  
• Proficiency in analytics and SEO tools (Google Analytics Search Console SEMrush Ahrefs etc.).
  
• Creative mindset with the ability to translate data insights into actionable strategies.
  
• Experience with email marketing platforms such as Klaviyo or Mailchimp.
  
• Basic skills in graphic design or video editing (Canva Adobe Suite CapCut).
  
• Excellent communication and project management skills.
  
• A proactive growth-focused mindset always testing learning and improving.
  

• Experience with marketing automation workflows and CRM tools.
  
• Familiarity with affiliate or influencer marketing strategies.
  
• Knowledge of CRO (Conversion Rate Optimization) principles and A/B testing.
  
• Experience managing multiple brands or product lines.
  

Benefits

Independent Contractor Perks

• HMO Coverage for eligible locations
  
• Permanent work from home
  
• Immediate hiring