About Gray Media:
Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.
About Gray Digital Media:
At Gray Media digital advertising moves at the speed of innovation. With nationwide reach and a focus on continuous enhancement our Digital Sales team keeps clients ahead of the curve ensuring every campaign runs seamlessly performs efficiently and delivers real results.
Job Summary/Description:
The National Sales Director Digital is responsible for driving large-scale digital revenue growth through direct client partnerships in key markets (but not limited to)- Washington D.C. Pittsburgh and Philadelphia. This senior-level role focuses on cultivating and managing strategic relationships with high-value direct advertisers (non-agency).
This position requires a proactive consultative sales approach deep digital expertise and the ability to collaborate cross-functionally with internal teams to execute high-impact campaigns that deliver measurable results.
Duties/Responsibilities include but are not limited to:
- Own and execute the national digital sales strategy to achieve and exceed revenue goals.
- Identify develop and grow new business opportunities with mid-market to enterprise-level direct brands.
- Promote and position the full suite of digital advertising solutions including Programmatic (Display Video Audio CTV) Social Search and Omnichannel media.
- Lead consultative sales conversations deliver data-driven proposals and present strategic campaign recommendations to prospective clients.
- Partner cross-functionally with Account Management Ad Operations and Marketing to ensure seamless campaign execution and superior client outcomes.
- Maintain a deep understanding of digital media trends emerging technologies and the competitive landscape to inform client strategy and sales positioning.
- Accurately manage and report sales forecasts pipelines and business performance updates to leadership.
- Represent Gray Digital Media at key client meetings industry events and market engagements to strengthen brand presence and relationships.
- Collaborate with leadership to refine go-to-market strategies pricing models and product enhancements based on client feedback and market data.
Qualifications/Requirements:
- 5 years of digital media sales experience with at least 2 years in a national or multi-regional role.
- Strong knowledge of programmatic omnichannel and performance media.
- Proven track record of meeting or exceeding $2M annual sales quotas.
- Experience selling into mid/large market and enterprise clients (brand-direct and/or agency).
- Excellent presentation negotiation and communication skills.
- Ability to work independently in a fast-paced remote environment.
Preferred
- Existing relationships with national brands holding companies or large independent agencies.
- Experience at a media agency ad tech company DSP or performance marketing platform.
- Bachelors degree in Business Marketing or a related field.
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)
GDM-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Required Experience:
Director
Gray Television, Inc. (NYSE: GTN and GTN.A) owns and/or operates over 100 television stations across 56 television markets that collectively broadcast more than 200 program streams including 103 channels affiliated with the CBS Network, the NBC Network, the ABC Network and the FOX Net ... View more