Senior Marketing Specialist
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
21 days ago
Vacancies:
1 Vacancy
Job Summary
Company Details
At the core of our success is a gold-standard claims and loss control team renowned for its responsiveness integrity and technical excellence. We dont just insure assetswe protect what matters most with care confidence and a culture of excellence.
This role will be based in our Midtown NYC office (47th & 3rd). We offer a hybrid work schedule with 4 days in the office; and 1 day remote where it makes sense to do so.
#LI-AV1 #LI-HYBRID
The Company is an equal employment opportunity employer.
Responsibilities
As a key author and implementor of Berkley Asset Protections marketing and branding strategy your role as our Senior Marketing Specialist will be to drive the execution of integrated campaigns across U.S. and international product lines. Youll lead content creation manage social media analyze performance data coordinate events and collaborate cross-functionally to elevate our brand and deliver measurable results.
What you can expect:
- Culture of innovation teamwork supportive colleagues and leaders willing to invest in talent
- Internal mobility opportunities
- Visibility to senior leaders and partnership with cross functional teams
- Opportunity to impact change
- Benefits competitive compensation paid time off comprehensive wellness benefits and programs employer funded health savings account profit sharing 401k paid parental leave employee stock purchase plan tuition assistance and professional continuing education
Well count on you for:
- Campaign Strategy & Execution Develop and implement multi-channel marketing campaigns that resonate with luxury audiences and drive engagement.
- Content Development Craft compelling content for websites blogs social media and advertisingensuring consistency in tone and brand identity.
- Market Intelligence Conduct research on industry trends competitors and customer needs to inform strategy and uncover new opportunities.
- Social Media Management Oversee social platforms create engaging posts and foster community interaction.
- Performance Analytics Monitor campaign metrics analyze data and generate reports to optimize performance and guide decision-making.
- Event Planning Coordinate logistics for trade shows client meetings and marketing events.
- Cross-Functional Collaboration Partner with sales underwriting and leadership to align marketing efforts with business goals.
- Special Projects Contribute to strategic initiatives and ad hoc marketing projects as needed.
Qualifications
What you need to have:
- Bachelors degree or equivalent
- 57 years of experience in marketing communications or brand development
- Proven success in building luxury brands and creating high-impact multi-channel content
- Strong project management and attention to detail
- Proficiency in SEO CMS analytics and Salesforce Marketing Cloud
- Collaborative mindset and cross-functional leadership skills
- Ability to travel up to 20%
What makes you stand out:
- Empathy for clients and agents with a passion for brand excellence
- Clear adaptable communication across audiences and channels
- Creative thinking backed by analytical rigor
- Calm organized and accountable under pressure
- Curiosity and drive for continuous improvement
- Preferred background in luxury goods financial services or high-growth client-focused industries
Additional Company Details
The company offers a competitive compensation plan and robust benefits package for full time regular employees which for this role include:
Base Salary Range: $100000 - $125000
Eligible to participate in annual discretionary bonus.
Benefits: Health Dental Vision Life Disability Wellness Paid Time Off 401(k) and Profit-Sharing plans.
The actual salary for this position will be determined by a number of factors including the scope complexity and location of the role; the skills education training credentials and experience of the candidate; and other conditions of employment.
Sponsorship Details
Job Description
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Berkley is a leader in commercial lines insurance, with over 60+ specialized businesses - each with deep expertise in an industry, product, or regional niche.
