Marketing Specialist

Boston, NH - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

About Robin:

Robin is reimagining workplace operations as a strategic function and AI is at the core of how we get there. We help workplace teams bring order to the chaos by automating logistics simplifying operations and giving employees a seamless way to connect with the office. Today our workplace operations platform is used by thousands of offices around the world.

At Robin we believe the best connections and ideas come from being in the room together so we work in person a few days a week. But we also build flexibility into every part of our product and our culture so people can do great work without burning out.

Join a fast-growing B2B SaaS company as part of a high-impact Growth Marketing team. Were looking for a Marketing Specialist who will manage HubSpot campaign execution ensure our marketing systems and data run smoothly and provide hands-on support across a variety of marketing initiatives from digital programs and nurture campaigns to in-person events. This role is ideal for a HubSpot-Certified marketer who loves variety and wants to apply their skills broadly across campaigns systems and creative projects. Youll turn marketing strategy into action connect the dots between content data and technology and help accelerate growth through seamless GTM execution.

Why this role exists:

As part of our Growth Marketing team the Marketing Specialist transforms ideas into impact by building automating and optimizing campaigns that reach the right audiences at the right time. Youll help drive integrated GTM programs support marketing operations and experiment with new tools and tactics to improve performance and efficiency.

What youll do:

Own HubSpot campaign execution: Build and launch campaigns workflows and automations in HubSpot (e.g. webinars product launches cold nurture sequences).
Develop audience segmentation and targeting strategies: Ensure the right messages reach the right people.
Manage data accuracy and system health: Maintain clean segmented contact lists; manage contact enrichment deduplication and data hygiene routines that enable accurate reporting.
Support marketing operations: Optimize HubSpot architecture integrations and dashboards to keep our growth engine efficient and scalable.
Drive internal GTM alignment: Coordinate internal communications across Sales CS Product and Marketing teams to ensure smooth campaign rollouts.
Assist with general marketing projects: Jump in to support in-person events campaign logistics and special initiatives as needed.
Track results: Measure campaign effectiveness surface insights and recommend optimizations to increase conversion and engagement.
Experiment and innovate: Test new tools and AI-assisted workflows to streamline execution and enhance campaign performance.

Youll thrive here if:

HubSpot Certified with hands-on experience building automating and optimizing programs.
A marketing generalist who enjoys variety and can pivot between technical setup creative execution and operational support.
Detail-oriented and organized with strong project management and prioritization skills.
Comfortable working in data-driven environments and familiar with marketing compliance (GDPR CAN-SPAM CCPA).
A collaborative proactive communicator who thrives in fast-paced cross-functional teams.

Nice-to-haves:

Experience with graphic design tools (e.g. Canva Adobe Creative Suite).Familiarity with LinkedIn Ads or other paid campaign platforms.
Understanding of marketing analytics and reporting in HubSpot.
Experience experimenting with AI for campaign optimization copywriting or audience segmentation with a focus on scalability and process improvement.

Core competencies for success:

Learning Velocity: You learn fast and apply new ideas quickly.
AI Proficiency: You demonstrate curiosity and initiative in leveraging and experimenting with AI tools to streamline campaign execution improve efficiency and enhance marketing performance.
Collaboration: You share knowledge unblock teammates and build together.

$80000 - $100000 a year

The salary range for this role is displayed above. Our compensation decisions based on an individuals experience skills and education in line with our internal compensation philosophy.

Benefits that have your back (and your future):

- Medical & Dental Insurancethrough Blue Cross Blue Shield covered at 80% for youandyour dependents with two plan options including a High Deductible Plan with acompany-funded HSA

- Vision Insurance EyeMed coverage to keep your future in focus

- Company-paid protection Short & Long Term Disability Life and AD&D insurance

- Paid Parental Leave 100% covered so you can focus on your growing family

- Incentive Stock Options Own a piece of what youre building

- 401(k) with company match Up to 3% match to help grow your nest egg

- Flexible vacation policy Take the time you need (and yes we actually do!)

- 12 company holidays Plus your flexible time off for the perfect work-life balance

Perks that enable your continued success:

- Professional Development & AI Tools Stipend

- Referral Bonus Program

- Recognition perks

- In-Office Commuter Stipend

We CelebrateDiversity

Robin is committed to creating a workplace that reflects the world around us. We believe that the key to good work is empowering our people and we know that diversity and inclusion are a large part of this equation. Our realities shape our everyday experiences and its our responsibility to our employees our customers and our communities to address the issues with workplace representation. Robin does not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

About Robin:Robin is reimagining workplace operations as a strategic function and AI is at the core of how we get there. We help workplace teams bring order to the chaos by automating logistics simplifying operations and giving employees a seamless way to connect with the office. Today our workplace...