Product Marketing Manager, Swine

Working Arrangement: Work from anywhere in Indonesia.

Head Office: Bekasi 

Overview of the role

The Product Marketing Manager Swine will lead the swine product category portfolio across Aboitiz Foods (Gold Coin). The role is accountable for ensuring the commercial success innovation pipeline and market positioning of swine products across key Southeast Asian markets. The incumbent will partner closely with Research & Technology Development Sales and Marketing teams to align product development and category strategies with customer needs. This role is expected to balance technical product knowledge with strong marketing execution driving both brand equity and commercial performance.

Key Responsibilities

Category & Product Management

• Manage the swine product portfolio ensuring competitiveness profitability and market relevance.

• Lead the entire product lifecycle: concept feasibility launch maturity and retirement.

• Identify opportunities for innovation and product differentiation through market insights and technical collaboration.

Market Research & Insights

• Gather and analyze market trends competitor intelligence and customer insights to guide product and category strategy.

• Work with the Market Research Manager to ensure strategies are data-driven and evidence-based.

Go-to-Market & Activation

• Collaborate with Sales Brand Trade Marketing and E-commerce teams to design and execute go-to-market plans.

• Support field teams and distributors with training product knowledge and campaign materials.

• Ensure consistent alignment of brand communication and product positioning across channels.
   

Commercial & Financial Management

• Co-own the P&L of the swine category monitoring profitability pricing and ROI of marketing initiatives.

• Partner with Finance on budget management pricing strategy and forecast accuracy.

• Lead packaging development in line with cost market needs and regulatory requirements.
   

Stakeholder Collaboration

• Act as the swine category ambassador within Aboitiz Foods and externally with key partners.

• Ensure strong alignment across internal teams (Sales Technical Services R&D Brand).

• Represent the company at industry forums and customer events.

Qualifications :

Requirements:

• Education: Bachelors degree in Business Marketing Veterinary Medicine Animal Nutrition or related field.

• Minimum 8 years experience in agribusiness livestock or product management.

• Proven track record in product lifecycle management marketing activation and category development.

• Experience in feeds or livestock product management from a reputable company.

• Budget management and ROI-driven mindset.

• Excellent communication (including technical/scientific) planning and organizational skills.

• Strong interpersonal skills; able to work at all levels and across cultures.

• Proactive adaptable and resilient under pressure.

Why Join Us

• Regional Impact: Be part of one of Asias leading agribusiness groups with operations spanning multiple countries and a diverse product portfolio.

• Category Leadership: Lead and shape the swine product portfolio in a role that combines innovation technical insight and commercial execution.

• Career Growth: Work closely with senior leadership and cross-functional teams across Southeast Asia with opportunities to expand your skills and regional exposure.

• Innovation Driven Culture: Join a company that is investing in research technology and market-driven product development with a strong focus on sustainability and long-term food security.

• Collaborative Environment: Experience a culture that values teamwork responsibility and continuous learning where your ideas and contributions are recognized.

• Mission & Purpose: Contribute to our mission of feeding humanity sustainably by delivering innovative high-quality swine solutions to farmers and communities.

Remote Work :

No

Employment Type :

Full-time