Marketing Associate, Subscriber Revenue
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 55000 - 70000
Posted on:
20 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
About Our Organization:
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
About the Role
The Subscriber Revenue Marketing Associate supports marketing initiatives to drive revenue growth of existing subscribers and optimize marketing programs. You will leverage new marketing technology marketing channels and customer data in innovative ways to deploy effective marketing campaigns and customer-centric journeys to grow LTV. You will collaborate closely with cross-functional stakeholders to plan develop and execute growth strategies with critical marketing KPIs.
Role based in New York City NY. Must work from the Midtown Manhattan office 3x a week (Tuesday through Thursday).
This role reports to the Marketing Manager of Subscriber Revenue and is embedded within the Engagement & Retention Marketing team. This role works cross-functionally with teams across the organization (Engagement Retention Marketing Operations Marketing Strategy Product Engineering Brand/Creative Legal etc..)
You Will:
- Support marketing tactics and strategies across a variety of single product and bundle options for The Wall Street Journal Barrons MarketWatch.
- Deploy campaigns that increase awareness and consideration of Dow Jones different subscription bundles.
- Manage and monitor ongoing campaigns working with internal teams to ensure that campaign goals are met and remaining agile to respond to real-time performance.
- Monitor owned channels (email on-site) product experimentation and paid media budgets are delivering against subscription goals.
- Provide post-campaign analysis drawing on successes and failures in order to identify tactics that are delivering on business goals.
- Manage the creation production and delivery of marketing materials. Work with internal departments and external agencies draft creative briefs provide creative feedback and manage approvals.
- Operate directly within CRM tool(s) to execute multi-channel subscriber journeys.
- Communicate effectively and represent the team in meetings.
- Be hands on in-platform - building campaigns optimizing targeting and audience strategy and monitoring creative performance.
- Deploy targeted media spend across multiple channels (Search Social Display Direct Mail) and platforms (Google Meta Twitter/X etc.).
- Work closely with the broader Paid Media team to improve performance and ensure the KPI goals are met.
- Manage and optimize media budgets across channels to maximize performance results.
You Have:
- 0-2 years experience in marketing.
- Background with driving marketing KPIs a plus.
- Hands-on experience with building and managing digital media campaigns.
- Self-starter with a proactive mindset capable of seeking out and building the necessary relationships throughout the organization to achieve success.
- Detail-oriented highly organized and comfortable managing multiple priorities in a fast-paced environment.
- First-rate communications and writing skills with the ability to present and navigate large highly matrixed organizationseffectively communicate vision and advocate for the customer.
- Experience in copywriting a plus
- Understanding of Figma or comparable design software
Our Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Business Area:
Dow Jones - CMO - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Union rolePay Range: $55000 - $70000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- MailChimp
- Business Management
- Constant Contact
- HubSpot
- Responsys
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Copywriting
- Adobe Indesign
About Company
Dow Jones is the definitive source of premium business news, data and intelligence that moves markets and minds. Dow Jones helps you cut through the noise and act with clarity. Whether you're navigating risk, seizing market opportunity, or staying ahead of global events, Dow Jones giv ... View more
