Performance Marketing Manager PropTech

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profile Job Location:

Islamabad - Pakistan

profile Monthly Salary: Not Disclosed
Posted on: 20 days ago
Vacancies: 1 Vacancy

Job Summary

Requirements:

  • Bachelors/Masters degree in Marketing Business Administration or related field.
  • 8 years of experience in performance marketing with proven leadership in multi-brand digital environments.
  • Demonstrated success in managing large-scale multi-channel campaigns with measurable ROI and growth impact.
  • Strong expertise in Google Analytics (GA4) Tag Manager HubSpot Power BI/Data Studio and attribution tools.
  • Deep understanding of digital metrics CTR CPA CAC ROAS LTV funnel conversion and customer retention.
  • Experience in real estate marketing PropTech or growth-oriented digital companies is strongly preferred.
  • Skilled in team leadership strategic planning and analytical decision-making.
  • Ability to translate business goals into actionable data-backed marketing strategies.

Responsibilities:

  • Develop and oversee the performance marketing strategy across all digital channels Google Ads Meta LinkedIn affiliates and retargeting.
  • Lead and mentor a team of specialists to execute ROI-driven digital campaigns that maximize lead generation and optimize CAC/LTV.
  • Manage budgets forecast ad spend and ensure maximum efficiency and performance across campaigns.
  • Implement and refine conversion tracking attribution models and CRO strategies for real estate lead funnels.
  • Build and maintain data-driven reporting frameworks for channel performance ROI and growth trends.
  • Partner with senior leadership product and sales teams to align marketing initiatives with project revenue goals and launch strategies.
  • Drive innovation through new PropTech marketing tools AI-driven ad strategies and audience segmentation techniques.
  • Stay ahead of industry and PropTech trends to ensure a competitive edge.
Requirements: Bachelors/Masters degree in Marketing Business Administration or related field.8 years of experience in performance marketing with proven leadership in multi-brand digital environments.Demonstrated success in managing large-scale multi-channel campaigns with measurable ROI and growth i...
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Key Skills

  • Arabic Speaking
  • Access Control System
  • B2C
  • Account Management
  • Legal Operations
  • Broadcast