SEO Lead (E-commerce SEO)

Cape Town - South Africa

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Role: SEO Lead
Priority Location: Any
Working Hours: 8AM - 5PM EST (Mon - Fri)
Salary Range:
International-based: $3300 - $4500 USD per month

(The final offer is at the clients discretion and depends on the candidates interview result skills and experience.)

Type of contract: Independent Contractor

Type of job: Remote

Role Overview:

Were hiring a hands-on SEO Lead to own the agencys SEO function. Youll be a player/coach setting strategy building scalable systems leading specialists and executing client work. Youll champion automation AI and process design to scale deliverables efficiently while driving measurable results across an SMB client portfolio.

Core responsibilities include technical SEO local SEO content optimization link acquisition and analytics/reporting ensuring SEO integrates seamlessly with paid media CRO and web development. Youll also serve as a client-facing expert translating SEO work into business value

Key Responsibilities:

Leadership & Strategy
- Own the SEO vision roadmap and operating model for the client portfolio
- Build quarterly SEO strategies per client with clear goals and KPIs
- Translate business objectives into measurable SEO outcomes
- Act as client-facing SMEexplaining methods insights and ROI in plain language
- Collaborate with paid media CRO dev and account teams to deliver integrated growth

Systems & Automation
- Create scalable playbooks SOPs and templates for audits on-page optimization and link outreach
- Implement automation and AI-assisted workflows (brief generation clustering QA checks)
- Maintain reporting dashboards in Looker Studio and GA4 with automated quality checks
- Manage the SEO tooling stack licensing and cost efficiency

Execution & Quality
- Lead technical SEO: crawl diagnostics indexation site structure CWV schema and hreflang
- Oversee local SEO: GBP optimization NAP consistency citations and location landing pages
- Guide content strategy: keyword clustering intent alignment and on-page optimization
- Manage white-hat backlink acquisition and digital PR initiatives
- Oversee site migrations and large-scale content/product moves
- Maintain QA standards review cycles and performance post-mortems

Client Communication
- Lead monthly/quarterly reviews with actionable insights tied to performance
- Connect SEO activity to lead generation conversions and revenue impact
- Report on rankings traffic conversions and share of voice
- Proactively identify risks opportunities and testing ideas

Qualifications:

Required

710 years of SEO experience including 35 in agency or team leadership
Proven success managing SMB or mid-market SEO programs across industries
Deep expertise in technical SEO local SEO content optimization and link building
Ecommerce SEO experience
Experience leading large-scale site migrations and multi-location SEO initiatives
Strong analytical mindset; proficient in GA4 GSC GTM Looker Studio and conversion tracking
Skilled with Ahrefs Screaming Frog BrightLocal Lighthouse and schema tools
Comfortable in WordPress with working knowledge of HTML/CSS/regex
Excellent communicatorable to simplify SEO concepts for clients and teams
Familiarity with AI and automation workflows for SEO scale and efficiency
Reliable internet connection and backup power good quality webcam for client meetings

Preferred

Experience with CRO and paid search
Knowledge of branded SERP and reputation management
Understanding of server/CDN configurations (e.g. Cloudflare)
Google Analytics or Ads certifications

How You Work:

Builder-Leader: Create systems others can run and improve
Outcome-Driven: Focus on impact not activity
Operationally Excellent: Keep processes and dashboards clean and current
Innovator with Guardrails: Use automation and AI responsibly for quality and scale
Clear Communicator: Make complex ideas simple and actionable

Success Metrics:

Growth in qualified organic sessions leads and conversions
Improved local visibility (map pack GBP engagement calls)
Strong technical health (crawl/index rates CWV scores site speed)
Consistent content output aligned with audience intent
Increased authority from relevant high-quality backlinks
Efficiency gains through automation and repeatable processes
High client satisfaction retention and NPS

Role: SEO LeadPriority Location: AnyWorking Hours: 8AM - 5PM EST (Mon - Fri)Salary Range:International-based: $3300 - $4500 USD per month(The final offer is at the clients discretion and depends on the candidates interview result skills and experience.)Type of contract: Independent ContractorType of...