Head of E-Commerce Marketing
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
Head of E-Commerce Marketing
Shape and drive a full-funnel e-commerce strategy with a fast-growing digital wellness brand
Remote R40 000 - R60 000 per month UK Working Hours (Monday-Friday)
About Our Client
Our client is a remote-first high-growth e-commerce business within the wellness and lifestyle space delivering specialist health products to a global customer base. With a dedicated in-house team and expert partners they blend clinical insight with data-driven marketing to create best-in-class customer journeys. Their mission-led approach combined with a transparent collaborative culture offers ambitious professionals the chance to truly make an impact.
The Role: Head of E-Commerce Marketing
As Head of E-Commerce Marketing you will lead the strategic direction and execution of all digital marketing efforts with full responsibility for performance across the e-commerce funnel. Working directly with the CEO and as part of the leadership team you will define and deliver initiatives that drive customer acquisition increase conversion and boost retention. Youll own the marketing budget lead a small cross-functional team and champion data-led decision-making in a high-performance environment.
Key Responsibilities
- Minimum 5 years experience in e-commerce/digital marketing with strong performance metrics
- Develop and execute a cohesive full-funnel e-commerce marketing strategy
- Own the marketing budget and P&L to drive profitable growth
- Lead SEO PPC (Google Meta TikTok Ads) email (Klaviyo) and social media campaigns
- Manage the content calendar and ensure brand consistency across all digital touchpoints
- Maintain and optimise the WooCommerce website in partnership with the IT team
- Deliver high-impact email marketing campaigns automation and segmentation strategies
- Oversee performance reporting KPI tracking and ROI analysis (ROAS CAC CLV etc.)
- Ensure GDPR compliance and maintain a properly consented user database
- Collaborate with clinical and creative contributors to develop compelling marketing assets
- Manage a growing team including designers content creators and external agencies
About You
- 5 years of e-commerce/digital marketing experience ideally in regulated sectors like wellness health or pharma
- Proven track record of growing online sales and customer lifetime value
- Native-level English communication skills with fluency in UK spelling and tone
- Expertise in WooCommerce Klaviyo Google Ads Meta Ads and TikTok Ads
- Strong command of SEO conversion optimisation and data-driven decision-making
- Solid experience with Google Analytics HubSpot and marketing automation tools
- Creative yet analytical with strong project management and leadership skills
- KPI-focused commercially driven and self-motivated
- Comfortable working remotely and leading distributed teams
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
