Audience Research Manager, Nations News

JOB DETAILS

JOB BAND: D
CONTRACT TYPE: Permanent Full-time
DEPARTMENT: Chief Customer Officer Group
LOCATION: Belfast Cardiff Glasgow London or Salford Hybrid
PROPOSED SALARY RANGE: 45000 - 60000 depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. London weighting may be applicable.

Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

The Audience Research Manager Nations News is a key member of the BBCs newly restructured Nations Audiences team designed to deliver deeper insight greater collaboration and more strategic impact across the Nations division. The team purpose is to be the voice of audiences across the UK supporting teams working across all platforms and genres for audiences in the local regions of England and nations of Northern Ireland Scotland and Wales.
This role is to ensure BBC News reflects the lives and behaviours of audiences across the UK supporting the division to understand the most effective ways of engaging different audience groups and sharing best practice.

WHY JOIN THE TEAM
Joining the BBC as Audience Research Manager Nations News offers a unique opportunity to shape the future of regional journalism across the UK. This role is ideal for someone who is passionate about using data and insight to make a real difference in public service media.
Youll be supporting editorial decision-making identifying opportunities to reflect and resonate with communities across Northern Ireland Scotland Wales and the English regions. Your insights will support the BBCs mission to serve all audiences especially underserved and younger groups ensuring regional and nations news remains relevant inclusive and trusted.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Lead Audience Research Projects -Design manage and deliver qualitative and quantitative research initiatives that explore audience behaviours needs and perceptions across the UKs nations and regions.
• Analyse and Interpret Performance Data -Use digital analytics and industry data sources to identify trends assess content performance and uncover opportunities for editorial and strategic growth.
• Present and Embed Insights - Translate complex data into clear compelling narratives and visualisations. Deliver presentations and reports that influence editorial decisions and embed audience insight into News strategy.
• Collaborate Across Disciplines -Work closely with colleagues across multiple editorial and strategic areas to ensure audience insights are integrated into content planning development and evaluation.
• Champion Audience-Centric Thinking -Act as the voice of the audience within the Nations News division ensuring content reflects the lived experiences concerns and interests of diverse UK communities.
• Through your work youll help foster a culture of evidence-based decision-making ensuring that audience insight becomes a core driver of innovation relevance and editorial excellence across BBC Nations News.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Proven audience research expertise with impactful qualitative and quantitative studies.
• Strong data analysis skills using digital tools (e.g. ATI PIANO IPSOS IRIS TechEdge).
• Analytical curiosity and ability to turn complex data into acitonable insight.
• Engaging presenter skilled in delivering compelling influential narratives.
• Experienced strategic partner with a track record of embedding audience insight and driving change.

DESIRED BUT NOT REQUIRED:

• Awareness of different audience behaviours and nuances across nations and regions.
• Proven ability to manage concurrent projects with multiple stakeholders.
• Insight into how audiences interact with content and platforms particularly in digital environments.

If you can bring some of these skills and experience along with transferable strengths wed love to hear from you and encourage you to apply.