Head of Content Strategy & Production , AWS Marketing Integrated Demand Center

At AWS were looking for an experienced Content Strategy Manager to join our newly established Content Studio team. This is a hands-on leader who establishes content operations to deliver creative projects from concept to launch and uses data-driven methodologies to evaluate content effectiveness for AWS marketings integrated demand plans and campaigns.

As the Content Strategy & Production Lead within the AWS Content Studio youll play a crucial role in orchestrating workflow operations vendor relationship management and content performance frameworks into strategic scalable content processes. The Content Studio is AWS Marketings primary content and asset production function responsible for developing the full spectrum of creative and non-creative digital content that powers our global marketing initiatives.

AWS Marketing leads the charge in cloud innovation inspiring and empowering customers and partners to unlock their cloud potential. We shape AWSs industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions while driving customer growth across our vast service portfolio. Our team delivers personalized connected experiences that foster AWS adoption across diverse industries continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing contributing to strategic initiatives that respond to evolving technology industry and customer requirements. Youll collaborate globally to translate complex technology into clear valuable solutions creating impactful programs that drive AWSs growth in an inclusive collaborative environment where diverse perspectives and bold thinking thrive.

Key job responsibilities
Drive the development of content frameworks that enable efficient asset creation and maximize reusability across channels and audiences
Lead strategic planning for content programs that align with Integrated Demand Plans (IDPs) and support broader marketing objectives
Collaborate with agency partners to ensure consistent quality and messaging across all content deliverables
Guide the transformation of hero assets into modular components that can be repurposed and personalized across different channels
Develop measurement frameworks to track content performance and drive continuous optimization

A day in the life
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.


Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.


Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.

Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional


About the team
The Marketing Content Studio lives within the Integrated Demand Center (IDC). The IDC is responsible for designing and delivering globally scalable demand campaigns that reflect AWSs top business priorities. The Demand Center sets campaign strategy develops and localizes core content executes across owned and paid media channels manages the customer journey and tracks performance through an analytics and measurement function. The Content Studio develops content for the Campaigns and supports broader AWS Marketing content needs. The studio houses video copywriting UX and design teams. It aims to increase impact and reusability of content across channels and audiences.

- 8 years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams

- Experience working with time-tracking/resource management tools
- Experience with budgeting and scheduling software

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $147700/year in our lowest geographic market up to $244200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.