Shopper Marketing Officer

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition we are looking for colleagues who are ready to join us on this journey! Tomorrow cant wait lets shape it together!

The Shopper Marketing Officer supports the execution of trade programs across Global Travel Retail locations focusing on in-store excellence Brand Ambassador management and shopper engagementcontributing to the ambition of accelerating a Smokeless World.

Your key responsibilities will include:

• Oversee the planning and execution of Brand Ambassador (BA) deployment strategies with a focus on AME Ensure optimal coverage and performance through effective scheduling territory planning and real-time adjustments.
• Manage relationships with BA agencies to ensure alignment with service level agreements (SLAs) performance KPIs and compliance with brand standards. Conduct regular reviews and provide feedback to drive continuous improvement.
• Collaborate closely with the Trade and Marketing Deployment teams to implement high-impact in-store executions including promotional displays planogram compliance and point-of-sale material (POSM) deployment.
• Gather and analyze shopper behavior data and field feedback to generate actionable insights. Use these insights to support the development and refinement of trade campaigns and shopper marketing strategies.
• Act as the key liaison for the development and deployment of all direct engagement initiatives including temporary promoter programs in-store activations and experiential marketing efforts.
• Lead the planning and development of field cycle instructions and training materials. Ensure timely rollout and alignment with campaign objectives equipping field teams with the tools and knowledge needed for successful execution.

What are we looking for

• Bachelors degree in Marketing or a related field with a minimum of 2 years of relevant experience in Trade Marketing agency management on ground activation or related areas.
• Proven project management and stakeholder management skills.
• Strong English communication skills both verbal and written.
• Ability to multitask and adapt quickly in a fast-paced dynamic environment.

What we offer you
We offer a market leading annual performance bonus (subject to eligibility)
Our range of benefits varies by country and includes diverse health plans initiatives for work-life balance transportation support and a flexible holiday plan with additional incentives
Your journey with us isnt limited by boundaries; its propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement where your career progression isnt just a statement its a reality were eager to build together. Seize the opportunity and own your development; your next chapter starts here.
Youll have access to online learning platforms and personalized growth programs to nurture your leadership skills
We prioritise continuous improvement within a transformative environment preparing for ongoing changes

WHY JOIN BAT
Were one of the few companies named as a Global Top Employer by the Top Employers Institute certified in offering excellent employee conditions.

Collaboration inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive regardless of gender sexual orientation marital or civil partnership status gender reassignment race religion or belief colour nationality ethnic or national origin disability age skills experience education socio-economic and professional background veteran status perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family parental leave national service sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.