Marketing Manager- Chevrolet Small SUVs

Job Description

As the Marketing Manager of Small SUVs you will lead the strategic vehicle lifecycle plan including developing and executing positioning product launch go-to-market plan and initiatives to optimize sales. You will lead a cross functional matrix team that delivers a comprehensive vehicle line plan that encompasses product pricing/incentives advertising promotions and retailer channel. This position reports to the Chevrolet Senior Marketing Manager Crossovers and SUVs.

Main Duties and Responsibilities include:

• Develop and lead the product launch for current programs and future
• Devise product marketing initiatives to optimize sales profit and inventory
• Provide direction on creative work in terms of scope key messages and customer target; all within the context of Chevrolet umbrella positioning
• Lead a small team of Assistant Marketing Managers and a Product Information Specialist to execute marketing strategies and plan
• Develop a high performing team through selection feedback and coaching performance reviews and skill development
• Relay a deep passion for the customer journey a consumer-first mindset and a comprehensive understanding of marketing channels to support the implementation of strategies and executions that effectively reach across many different mediums.

For each product:

• Identify consumer insights & competitive opportunities guiding development of market strategy
• Responsible for generating actionable recommendations that inform business strategy and decision-making. Derive insights from:
  • Market Performance Analytics: Sales inventory levels trim/package mix profitability by configuration days to turn order pacing and field/dealer feedback etc.
  • Customer Research & Feedback: New vehicle owner studies custom research brand health tracking dealer ordering studies contenting studies etc.
• Assume leadership role in developing target market definition positioning and key messages
• Develop and lead consensus effort with all stakeholders to a 4P launch plan from pre-launch through post-launch for new and majored products
• Develop customer targets product content pricing media planning and incentives recommendations to maximize Chevy VP and share in the assigned market.
• Lead monthly go-to-market plan recommendation as part of SMS process including sales forecast production recommendation and incentive requirements
• Serve as SME of assigned products/segments to the Chevy organization. Provide guidance to develop a portfolio approach for marketing management.
• Collaborate with Brand Execution Team to develop compelling consumer messaging strategy which utilizes appropriate media tactics
• Assume leadership role in developing content for dealer product training
• Collaborate with Sales Operations Team in dealer communications and soliciting feedback to ensure plans can be effectively executed at retail
• Collaborate with Product Manager to identify customer needs develop initial model/content strategy and identify product wins for communications
• Devise and implement life-cycle appropriate special editions packaging adjustments and promotions to attain business objectives
• Collaborate with Communications team to develop key messages for media and social media and actively participate in media events as a subject matter expert
• Engage with Order Fulfillment and Sales Operations in managing product distribution strategy and tactics
• Develop annual marketing plan and budget recommendation
• Ensure accuracy and effective messaging in all consumer communications dealer communications press releases dealer order guides

Requirements:

• Bachelors degree
• 7 years experience in Product Marketing Branding or Centers of Expertise Marketing.
• Ability to work well in a complex team environment and marshal resources (people funding material support) to get things done; uses resources effectively and efficiently.
• Experience leading agency relationships
• Experience managing teams directly or indirectly
• Demonstrated ability to own and effectively manage budgets
• Ability to develop & communicate new marketing ideas effectively driving consumers to action
• Ability to make/recognize effective trade-off decisions and negotiate skillfully in tough situations with both internal and external groups win concessions while maintaining relationships
• Able to make sound decisions based upon a mix of analysis wisdom experience and judgment
• Ability to communicate strategy and plans effectively
• A self-starter with the ability to think strategically and develop creative solutions
• Limited Travel 3-5x per year max. Ability to occasionally work irregular hours

Skills and Abilities:

• Ability to work well in a complex team environment
• Ability to effectively manage multiple assignments and prioritization to meet deadlines
• Ability to synthesize data into critical information
• Ability to make/recognize effective trade-off decisions that balance multiple considerations
• Excellent oral and written communications skills
• Highly developed presentation skills both in the development and delivery of presentation
• Proven ability to use complex data to form in-depth analytical insights
• High level of expertise within Microsoft Office Suite specifically Excel and PowerPoint

Preferred qualifications:

• Strong competency in all areas of digital broadcast CRM social media experiential as well as exposure to media planning
• Masters degree in Business Administration preferred
• Marketing launch experience preferred

This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.

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