VP Product and Brand Strategy, Global Markets
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Job Location:
Buffalo, WY - USA
Monthly Salary:
$ 170195 - 283659
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Richs also known as Rich Products Corporation is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza appetizers and specialty toppings our products are used in homes restaurants and bakeries around the world. Beyond great food our customers also gain insights to help them stay competitive no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice retail in-store bakery deli and prepared foods among others. Working in 100 locations globally with annual sales exceeding $4billion Richs is a global leader with a focus on everything that family makes possible. RichsInfinite Possibilities. One Family.
Purpose Statement
We are seeking a visionary and commercially astute leader to serve as Vice President Product and Brand Strategy for our global food business. This role will be instrumental in shaping and scaling product and brand strategy capabilities across our regional business units driving innovation consumer relevance and category growth. The ideal candidate will bring deep expertise in food portfolio lifecycle management brand building category strategy and customer segmentation with a proven track record of leading product P&Ls and launching successful food innovations across diverse markets.
Key Accountabilities and Outcomes
Strategic Capability Building
Develop and deploy global frameworks tools and methodologies for product and brand strategy tailored to the food industry and the channels in which we operate.
Partner with Business Unit-level marketing teams to build local capabilities in category and brand management portfolio optimization brand positioning and customer segmentation.
Lead training coaching and strategic guidance to elevate marketing excellence across regions.
Product & Category Strategy
Partner with Business Unit-marketing teams to develop product roadmaps that reflect emerging food trends consumer needs and innovation opportunities. Drive category management strategies to optimize assortment pricing and positioning across categories. Ensure alignment of product strategies with sustainability health & wellness and regulatory standards. Support Business Unit teams in managing product P&Ls optimizing profitability and identifying growth opportunities across the food portfolio. Support Business Unit teams in lifecycle management strategies to maximize value from core and innovation platforms.
Brand Management
Own global brand architecture and positioning ensuring consistency while enabling local relevance. Guide Business Unit teams in building strong differentiated food brands that resonate with target consumers and drive loyalty.
Consumer & Market Insights
Champion the use of consumer insights behavioral data and market intelligence to inform product and brand decisions.
Embed segmentation strategies that reflect regional dietary preferences cultural nuances and consumption occasions.
Knowledge Skills and Experience
15 years of experience in product and brand strategy within the food industry preferably in a global organization. Expertise in brand category management including category P&Ls development of innovation pipelines and brand positioning across complex portfolios. Deep expertise in customer segmentation market and competitive insights to direct product and brand positioning. Strong influencing and stakeholder management skills across cultures and functions. Proven success in developing capabilities and coaching teams in decentralized environments. Bachelors degree in marketing or related field required; MBA required.
Travel 30% internationally
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COMPENSATION
In accordance with state law the rate or range provided is Rich Products Corporation its subsidiaries and affiliates (Richs) reasonable estimate of the base compensation for this role. The actual amount may be higher or lower based on non-discriminatory factors such as experience knowledge skills abilities shift differential and location.
Annual Range/Hourly Rate
$170195.58-$283659.30
Rich Products Corporation its subsidiaries and affiliates (Richs) are committed to a policy of Equal Employment Opportunity standing up for fairness and maintaining a culture of belonging to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race color religion sex national origin disability military or veteran status or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment verify identity and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Richs. Please contact Richs Associate Experience Network at if you need assistance completing this application or to otherwise participate in the application process.
Required Experience:
Exec
Key Skills
- Sales Experience
- Marketing
- Public Relations
- Pricing
- Sales Pipeline
- Outside Sales
- Strategic Planning
- Social Media Management
- Sales Management
- Enterprise Sales
- Public Speaking
- negotiation
