Growth Marketing Manager

Team:Marketing

Location: Remote US - strong preference for greater NYC area and EST time zone

Employment status:Full-time

Reporting to:Head of Marketing

Working week:Monday-Friday

Salary:up to $175000

About Hyperlayer

We are a recently well-funded UK-based fintech company and now expanding into the US market with an innovative family banking and dependent spend card software platform purpose-built for retail banks community banks and credit unions. Our solution empowers financial institutions to launch new card products faster drive customer loyalty and unlock new revenue streams in a high-growth competitive category.

As we enter the US market were building a small and agile go-to-market team combining an external agency model with our first in-house marketing and sales hires. This is a rare opportunity to join at the ground floor of our US launch helping shape the brand narrative and directly influence growth in a market where were an ambitious new challenger.

About the role:

Were looking for a Growth Marketing Manager who is equal parts strategist experimenter and hands-on doer. This is a mid-level role perfect for someone with 7-10 years of experience in growth revenue or performance marketing ideally in fintech and B2B SaaS selling into financial institutions. Youll work closely with our external consultants and advisors as well as internal teams to own key acquisition and engagement channels partner with our agencies and collaborate closely with sales to drive qualified leads and accelerate pipeline growth.

Key Responsibilities:

• Own US Growth Campaigns Lead the planning execution and optimization of multi-channel campaigns across paid media (LinkedIn Meta Google display) content partnerships and ABM to generate demand among target banks and credit unions.
• Collaborate with Agencies & Internal Teams Manage creative and content agencies and/ or freelancers ensuring campaigns align with our GTM strategy and deliver measurable ROI.
• Experiment Relentlessly Design and run A/B tests to improve conversion rates lower CAC and refine messaging for the US market.
• Develop Targeted Content Partner with product experts external consultants and advisors and agencies/ freelancers to create high-impact landing pages case studies and event collateral that resonate with US banking decision-makers (ICPs/ personas).
• Measure & Optimize Collaborate with agencies to track performance metrics including impressions leads MQLs SQLs conversion rates CAC pipeline velocity and channel ROI; use data to inform ongoing strategy and budget allocation.
• Support Sales Enablement Collaborate with the sales team to equip them with campaigns messaging and insights to close deals faster.
• Build Brand Presence in the US Leverage PR events and partnerships to establish credibility in a market where were a new entrant.

You should apply if you have:

• 7-10 years of growth performance revenue or demand generation marketing experience in fintech or B2B SaaS - SaaS is an absolute Must
  (bonus if youve marketed to banks or credit unions).
• Proven success running acquisition and ABM campaigns that drive measurable pipeline growth.
• Hands-on experience with paid media platforms marketing automation CRM and analytics tools. Specific experience with the following martech platforms:
  • Hubspot
  • Zoominfo or similar
  • Google Ads
  • LinkedIn Ads
  • Meta Ads
  • Programmatic retargeting platforms
  • Google Analytics 4 and Google Tag Manager
• Strong project management skills with the ability to juggle multiple campaigns and deadlines.
• Data-driven mindset with a test-and-learn approach to optimization.
• Excellent communication skills and ability to tailor messaging to executive-level buyers.
• Comfortable working in a fast-paced early-stage environment with shifting priorities.
• Self-starter with the ability to work with ambiguity
• Bonus: Familiarity with the US banking industry family banking products or dependent spend card solutions.

How to apply

Please click on the Apply button you will be asked to provide an updated CV and answer some questions. For further information about this vacancy you can contact us at:

Why join us:

• Impact from Day One Youll be the growth engine behind our US launch shaping our market presence from scratch.
• High-Visibility Role Work directly with Marketing Leadership highly experienced GTM external consultants and advisors and GTM leadership on critical launch initiatives.
• Career Growth As our US team scales youll have the opportunity to take on broader responsibilities and leadership.
• Innovative Product Help bring a game-changing banking software platform to a competitive US market ripe for disruption.

Equity diversity and inclusion

Hyperlayers mission is to make a positive impact on peoples lives making it easier for everyone to manage their money.

Hyperlayers commitment to equity diversity and inclusion is a key part of this; it helps us better serve our customers employees and business partners from every background.

We are constantly learning and striving to do better and we expect all staff to actively take part in this process.

Data Privacy

As part of our recruitment process Hyperlayer Limited collects and processes personal data relating to job applicants.

We are committed to being transparent about how we collect and use this data and to meeting our data protection obligations. To read more clickhere.

Required Experience:

Senior Manager