Performance Marketing Specialist

About Us:

The FT has an uncompromising mission: delivering independent quality information news and services to individuals and companies around the globe. Its the cornerstone of our reputation and the heart of our ambitions for the future. But for our people the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations and find empowering warm and welcoming culture that values curiosity and rewards smart ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge inspire and interest them. Like the audiences we serve no two FT people are the same; but together we help our audience be better informed and understand the world around them. Its a job thats never mattered more and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace:

At the FT we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. Well continue to remove barriers for all and in particular barriers facing employees from underrepresented groups.

About the role

The Performance Marketing Specialist you will support the Digital & Performance Marketing team to plan build launch and monitor B2B paid media campaigns with a strong emphasis on Paid Social.

This role will manage a portfolio of campaigns across multiple events ensuring targets are met while proactively partnering with stakeholders. Youll also contribute to A/B testing performance analysis and continuous optimisation to maximise ROI and support FT Lives growth.

Key Responsibilities

• Plan and build paid media campaigns (primarily Paid Social) across priority events ensuring briefs targeting creatives and tracking are accurate and on-brand.
• Monitor and optimise daily against KPIs (CTR CVR CPA/ROAS) including pacing bid/budget adjustments audience/creative rotation and landing page recommendations.
• QA and trafficking: ensure campaigns are correctly set up tagged and compliant with internal processes and platform policies.
• Budget management: operate within approved budgets track spend vs. forecast and ensure signoff from the Performance Marketing Manager.
• Performance reporting: produce clear regular reports and insightful commentary; translate data into actionable recommendations for stakeholders.
• Test & learn: support structured A/B and multivariate tests across audiences creatives formats messaging and landing pages; document and share learnings.
• Stakeholder partnership: communicate plans performance and opportunities with internal teams and external partners; ensure timelines and deliverables are met.
• Identify growth opportunities: surface new audience segments formats and channel opportunities that can drive incremental performance.
• Collaboration: work closely with copy design CRM and event marketers to ensure fullfunnel alignment from awareness to conversion.
• Best practice & governance: uphold FT standards for brand safety data integrity and measurement.

What Youll Bring

• 12 years handson paid media experience (agency or clientside) with strong Paid Social activation experience; exposure to Paid Search/Programmatic is a plus.
• Proven ability to optimise campaigns to performance goals and maximise ROI.
• Analytical capability with experience using analytics and reporting tools; comfortable turning data into recommendations.
• Experience writing ad copy and producing clear creative briefs tied to KPIs.
• A testandlearn mindset proactivity and comfort with proposing new ideas and solutions.
• Commercial acumen: confident in tracking and reporting on business metrics and managing/forecasting budgets.
• A collaborative communicator who performs well in a fastpaced environment and crossfunctional teams.
• A passion for news and media and an affinity with FT values: integrity ambition curiosity trust inclusion and subscriber focus.

Nice to Have

• Experience across additional channels (Paid Search Programmatic Display/Online Video Affiliates SEO).
• Familiarity with experiment design incrementality testing or funnel analysis.
• Experience creating dashboards and automations for performance reporting.

Whats in it for you Our Benefits:

Our benefits vary depending on location but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leaves flexible working (including working from home) health coverage (medical & dental) and company match and enhanced family leave packages. Full details of our benefits can be found here.

Further Information:

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age gender ethnicity disability sexual orientation gender identity socio-economic background religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions please contact a member of our HR team who will be happy to help.