Director of Marketing BUMP Group

Internal Job Title: Director of Marketing
Job Type: Permanent Full-Time
Job Location: Ottawa Canada
Work Model: Hybrid

Position Summary

As Director of Marketing in BUMP you will report to the General Manager and be responsible for developing and executing comprehensive marketing strategies that help drive user acquisition engagement and retention for both BUMP and its partners. This pivotal role encompasses leading the delivery of innovative marketing services and strategic guidance to our partners empowering them to maximize their fundraising potential through BUMPs fundraising platform while simultaneously elevating BUMPs brand reputation and market presence.

You will oversee and manage a high-performing marketing team fostering a collaborative and growth-oriented environment. Your leadership will ensure that staff are motivated mentored and equipped to deliver best-in-class marketing solutions for both internal initiatives and partner campaigns. You will be accountable for team development work distribution and performance management ensuring that each team member contributes effectively to both BUMPs goals and partner success.

In addition to internal team leadership you will collaborate closely with partners to design execute and optimize custom marketing campaigns tailored to their unique needs. This includes providing strategic consulting creative assets and actionable performance reporting as well as developing toolkits and best practices for partner marketing enablement. Your role will be instrumental in scaling marketing operations supporting partner onboarding and ensuring seamless execution of multi-channel campaigns across digital brand and partner channels.

This role requires a strategic thinker with proven experience in team management partner marketing services and the ability to scale operations in a dynamic mission-driven environment.

Responsibilities

Marketing Strategy & Leadership

• Develop and lead the companys overall marketing strategy across digital brand and partner channels.
• Manage and mentor a high-performing marketing team and external agencies as required.
• Oversee marketing budgets forecasting and performance metrics.

Own and Optimize the Shopify Ecosystem:

• Oversee the marketing strategy and execution across our Shopify storefronts ensuring seamless integration of campaigns promotions and customer journeys.
• Customize Shopify themes and experiences: Collaborate with developers and designers to implement custom features using Liquid enhancing UX and conversion rates.
• Leverage Shopify marketing tools: Utilize Shopify Email Shopify Audiences and third-party integrations  to maximize campaign performance.

Artificial Intelligence

• Familiarity with how AI is used for customer segmentation personalization predictive analytics and campaign optimization.
• Predictive Modeling: Ability to interpret or collaborate on models that forecast customer behavior churn or campaign ROI.
• A/B Testing & Optimization: Experience using AI to automate and analyze multivariate testing.
• Customer Journey Mapping: Using AI to track and optimize touchpoints across digital channels.
• Conversational AI: Understanding of chatbots voice assistants and their role in customer engagement.
• AI-Driven Personalization: Experience implementing dynamic content and product recommendations.
• Change Management: Leading teams through AI adoption and digital transformation.

Digital Marketing Execution

• Drive multi-channel campaigns including SEO SEM social media email marketing content marketing and paid media.
• Optimize conversion funnels and user journeys across web and mobile platforms.
• Implement and manage marketing automation tools and CRM systems.

Partner Marketing Services

• Collaborate with partners to design and execute custom marketing campaigns for their lotteries and raffles.
• Provide strategic consulting creative assets and performance reporting to support partner success.
• Develop toolkits templates and best practices for partner marketing enablement.

Brand & Communications

• Own brand positioning messaging and visual identity across all touchpoints.
• Lead public relations media outreach and reputation management.
• Ensure consistent and compelling storytelling across campaigns and channels.

Analytics & Optimization

• Monitor and analyze campaign performance using tools like Google Analytics GA4 and marketing dashboards.
• Conduct A/B testing and conversion rate optimization to improve results.
• Report on KPIs and insights to executive leadership and stakeholders.

Qualifications :

Education and Knowledge

• Bachelors degree in Marketing Communications Business or a related field
• Knowledge of the following
  • Customer segmentation and lifecycle marketing
  • eCommerce
  • Digital marketing principles and platforms
  • SEO SEM email marketing and social media strategy
  • UX/UI Principles
  • Fundraising strategies and nonprofit sector dynamics
  • Knowledge of charitable gaming regulations and compliance (asset)

Technical Environment

• Shopify Ecosystem: Liquid HTML/CSS Templating Theme Customization App Integrations
• Analytics Tools: Google Analytics 4 Tableau Mixpanel Power BI Metabase Microsoft Clarity
• Platforms: Salesforce Marketing Cloud Hubspot Adobe Experience Marketo
• Multimedia Design Tools: Adobe Creative Canva Figma
• Advertising Tools: Google Ads Meta Ads Manager LinkedIn Campaign Manager
• Content Management Systems: WordPress Webflow

Experience

• 5 years of experience in a Director level marketing position
• Experience with Shopify marketing tools and analytics platforms.
• Experience with Business Intelligence Tools
• Experience assessing and selecting AI vendors or platforms.

Competencies and Soft Skills

• Critical thinking skills
  • Analysis problem solving decision making
• Interpersonal skills
  • Communication teamwork and collaboration relationship building leadership
• Organization and time management skills
• Growth mindset
• Self-directed
• Adaptable
• Integrity

Mandatory Requirements

• Language: Fluency (reading writing speaking) in English; Fluency in French/Spanish is an asset
• Work Hours: Ability to work outside of standard business hours as required
• Travel: Ability to travel domestically (or) internationally approx. 1-2 times per month

Additional Information :

BUMP is a division of Canadian Bank Note Company (CBN) a trusted leader in secure technology solutions for governments and businesses worldwide. CBN operates across various business domains including currency production border security civil identity driver identification and vehicle information excise control and lottery and charitable gaming.

BUMP is committed to fostering a diverse and inclusive workplace where all employees are treated with dignity and respect. We are proud to be an equal opportunity employer and do not discriminate on the basis of race color religion sex national origin age disability veteran status sexual orientation gender identity or any other legally protected status.

We provide equal employment opportunities to all individuals including women Indigenous Peoples persons with disabilities visible minorities and members of the 2SLGBTQ community. Our commitment to equity extends to all aspects of employment including recruitment hiring promotion compensation benefits training and development. As part of our commitment to providing an inclusive barrier free selection process we ask that if you are contacted regarding the competition for this position you advise the interview coordinator or any accommodation measures you may require.

At BUMP we value the unique perspectives and experiences that each employee brings to our organization and we are committed to maintaining a workplace that reflects the diverse communities we serve. We believe that diversity and inclusion drive innovation and success and we strive to create an environment where every employee can thrive and contribute to our collective goals.

Remote Work :

No

Employment Type :

Full-time