Marketing Director
Share
Job Location:
Any - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
As Marketing Director at PSI you will be at the forefront of shaping and elevating our global brand leading a talented marketing team across multiple channels and regions. This is a hands-on strategic role where you will drive initiatives from digital marketing and lead generation to content strategy brand positioning and high-profile events. You will collaborate across functions to translate complex scientific and clinical expertise into compelling market-leading campaigns while mentoring your team and influencing PSIs presence in a competitive highly regulated industry. This role offers the opportunity to combine creativity strategy and leadership to make a tangible impact on PSIs growth and reputation worldwide.
This is a remote role for candidates residing on the East Cost of the United States.
Key Responsibilities:
- Builds develops and mentors Marketing team
- Participates in department resource allocation workload evaluation and utilization
- Participates in performance evaluation facilitation of professional development and career advancement of Marketing staff
- Leads various marketing activities including market research content management lead generation brand management customer engagement advertising digital marketing and public relations
- Selects marketing vendors and oversees their performance
- Co-develops marketing strategies encompassing both external marketing and internal communications
- Implements brand positioning messaging and visual identity across all channels
- Oversees various PSI events including conferences
- Oversees lead generation programs
- Oversees promotion of PSI content
- Oversees digital marketing initiatives including website optimization SEO/SEM email marketing and social media
- Contributes to market research and competitive analysis to identify market trends customer needs and opportunities for differentiation
Qualifications :
- Bachelors degree required; MBA or Masters preferred
- Experience in life sciences ideally in a CRO or clinical trials environment; strong understanding of clinical research processes
- Proven track record in PR branding and raising company visibility across global markets and industry events
- Minimum 7 years of digital marketing leadership experience and at least 5 years of B2B marketing experience including strategy development and execution
- Demonstrated success in managing teams delivering projects on time and building marketing processes in a fast-paced evolving environment
- Experience working in a global cross-regional context with the ability to collaborate effectively across cultures and time zones
- Strong strategic mindset - able to define marketing priorities measure impact and partner with business development to drive growth
- Exceptional communication and leadership skills with empathy and the ability to inspire trust and engagement across teams
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
PSI is a leading full-service global Contract Research Organization whose key strength is predictable patient enrollment across multiple therapeutic areas. PSI is known in the industry as a CRO focused on on-time project delivery. This is achieved through investing substantial effo ... View more
