Content Marketing Manager

• Manage team of high-performing Marketing specialists working strategically to optimize contentcampaigns and communication.
• Build and communicate content strategy whichsupports our company direction and aligns with customer needs.
• Developexecute manage effectivemarketing programsusing a multi-channel approach designedto develop leads and grow revenue.
• Work with theMarketingand Product Management teamsto produceand amplifycontent that attracts andguidescustomers through thebuyers journey.
• Drive demand for digital events (webinars) and coordinate both digital and in person events to positively represent thebrand and maximize lead flow.
• Follow (and help constantly improve) thesystem fordemand tracking testing optimization and reporting.
• Orchestrate the demand funnel for your campaigns using high quality content as a hook and develop high performing CTAs and high-conversion landing pages.
• Measure analyze and report campaign performance to deliver weekly and monthly campaign performance reports to marketing and executive teams.
• Establish align forecast and report against key success metrics.
• Distill and share lessons learned from Marketing programs to drive accelerated performance.

• 5years Marketing experience
• BS/BA in Marketing Communications or Business
• Experience in managing teams and providing direction for Marketing programs.
• Experience managing multipleworkstreams simultaneously while hitting goals creatively using budgets and beating deadlines.
• Strong written and verbal communication skills.
• Cross-functional cross-disciplinary and cross-cultural collaboration working closely with Product Management Sales and Engineering around the world.

• Technical Acumen: Understanding of Marketing elements (including traditional and digital Marketing such as SEO/social media etc.) and content design. Solid computer skills including MS Office marketing software (Adobe Creative Suite). Knowledge of HTML CSS and web development tools Adobe InDesign Illustrator Photoshop Acrobat Microsoft Outlook Excel Word PowerPoint Visio Dreamweaver Twitter Facebook LinkedIn Google YouTube HTML/XML/CSS PHP/Database CRM
• Project Management: Well-organized and detail oriented. Can sequence and prioritize tasks to add structure to loosely defined objectives.
• Analytical: Data-driven Marketing mind with for the ability to track symptoms to root causes and present quantitative and qualitative information to support a compelling position.
• Creativity: The ability to develop multiple solutions that draw from multiple disciplines to overcome financial logistical and political hurdles.
• Customer Acumen: The ability to understand and empathize with the motivations of multiple types of customers and channel partners as they pursue their goals and objectives for their businesses. The ability to move the companyinto closer alignment with key decision makers.
• Communication: The ability to tell a compelling story using multiple media to influence multiple types of internal and external stakeholders.

• Develop and create content and collateral for product offering
• Deliver concise and effective written and verbal communication
• Support Marketing strategies and initiatives
• Measure results of marketing activities through use of key performance indicators (KPI)
• Collaborate with various internal and external teams including Marketing Sales and Engineering teams customers distributors agencies etc.
• Assist in analyzing Marketing data (campaign results conversion rates traffic etc.) to help shape future Marketing strategies
• Perform and lead excellent communications work

Required Experience:

Manager