Digital Strategist Change Management (Adobe Practice)

Conway, AR - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

We are seeking a dynamic and strategic Digital Strategist / Change Management to lead clients through the change management lifecycle as part of value realization engagements. This role is pivotal in enabling marketing organizations to unlock growth improve performance and accelerate digital transformation by aligning people processes and platforms. Youll partner with executive sponsors and product owners to activate prioritized use cases accelerate adoption and institutionalize new ways of working.

Change Management & Enablement

Lead stakeholder mapping sponsorship models and governance; run change impact assessments and readiness plans.
Design and deliver enablement (role-based training playbooks office hours) for marketers analysts data engineers and journey designers.
Orchestrate communication plans and feedback loops to sustain adoption and continuously improve ways of working.

Operating Model & Process Design

Define target operating models for data-driven marketing (RACI intake sprint/kanban rituals QA gates experiment design).
Establish joint marketingdataengineering workflows for audience creation journey orchestration content ops and measurement.
Implement control frameworks (privacy consent identity governance) aligned to enterprise risk standards.

Adoption & Enablement

Develop role-based learning paths; deliver training office hours and communities of practice.
Establish feedback loops and behavioral reinforcement mechanisms; measure proficiency and adoption.
Coach product owners and change agents to scale outcomes beyond initial pilots.

Implementation Partnership

Partner with program/engineering to align configuration data and process to value hypotheses.
Support cutover planning hypercare and stabilization with measurable adoption gates.
Orchestrate pilots and A/B tests; scale successful patterns organization-wide.

Client Leadership

Advise CMOs CDOs and Martech leaders on investment choices and value capture; facilitate executive steering sessions.
Mentor client product owners and change leads; manage cross-functional squads to deliver releases on a predictable cadence.
De-risk programs via RAID management and transparent status using data-driven checkpoints for go/no-go decisions.

Supervisory Responsibilities:

This position will not have direct reports but will be required to mentor junior associates.

Skills and Qualifications:

Bachelors or Masters degree in business administration change management or related disciplines. MBA preferred.
5 years in management consulting or digital transformation with proven change management leadership (Prosci/ADKAR or equivalent).
Hands-on experience translating Adobe Experience Cloud capabilities into activated measured use cases.
Demonstrated success designing operating models and governance for data-driven marketing and journey orchestration.
Strong quant orientation: hypothesis framing experiment design KPI trees and benefits realization.
Executive presence with exceptional facilitation storytelling and stakeholder management skills.
Proficiency with Excel and PowerPoint; comfort collaborating with product/engineering data and marketing teams.

Preferred Qualifications:

Exposure to Adobe marketing technologies.

Worker Type:

Employee

Additional Locations (if applicable):

Unsolicited Resume Submissions

Acxiom Recruiting may reach out to preferred placement agencies for assistance with staffing needs but will not consider any unsolicited resume candidate submissions.

For staffing agency questions please email .

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting hiring training promotion or other employment of associates or the awarding of subcontracts because of a persons race color sex age religion national origin protected veteran disability sexual orientation gender identity genetics or other protected status.