Director, Automotive Sales & Strategy
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Job Location:
Irving, TX - USA
Monthly Salary:
$ 200 - 250
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Title: Director Automotive Sales and Strategy.
Compensation: $200K-$250K
Location: NYC LA Chicago Irving
Position Overview:
Nexstar Media Group the nations largest local broadcasting company and a leading digital media organization is seeking a dynamic and results-driven Sales Director to lead our strategic sales initiatives within the Auto Dealership category.
This role will be responsible for driving revenue growth by positioning Nexstars cutting-edge advertising and marketing solutionsspanning digital linear and AdTech platformsto independent and franchise auto dealerships across the country. This leader will be instrumental in building a go-to-market strategy supporting sales teams through enablement and coaching and delivering best-in-class advertising solutions to meet dealership-specific challenges.
Key Responsibilities:
- Category Ownership: Serve as the national subject matter expert for the Auto Dealership category owning sales strategy execution and revenue performance.
- Solution Selling: Position Nexstars suite of AdTech and SaaS solutionsincluding programmatic OTT CTV search social and CRM integrationsto meet the performance marketing needs of auto dealers.
- Sales Enablement: Equip local and regional sales teams with playbooks value propositions and sales collateral specific to the auto vertical.
- Coaching & Development: Provide ongoing coaching joint sales calls and pipeline reviews to accelerate sales team proficiency and deal velocity.
- Positioning & Messaging: Craft category-specific messaging frameworks that align with auto dealership marketing objectives (inventory turnover foot traffic lead gen etc.).
- Revenue Growth: Drive measurable revenue increases within the automotive vertical through direct customer engagement and by enabling local market teams.
- Partnership Management: Collaborate with AdTech partners and vendors to ensure robust product offering and execution tailored for auto dealers.
- Market Intelligence: Stay ahead of industry trends OEM incentives dealership marketing shifts and competitive landscapes to inform strategy.
Required Qualifications:
- 7 years of experience in digital media AdTech or SaaS sales with at least 3 years focused on the automotive vertical.
- Deep understanding of auto dealership marketing needs and dealer-specific AdTech solutions (e.g. inventory-based dynamic ads VDP targeting attribution Tier 3 campaigns).
- Proven track record of sales leadership preferably in a matrixed or multi-market organization.
- Demonstrated success in sales enablement go-to-market planning and team coaching.
- Strong analytical skills with the ability to translate performance data into actionable insights for clients and teams.
- Excellent communication presentation and client-facing skills. Willingness to travel up to 30% to support market teams and key client relationships.
Preferred Qualifications:
- Experience selling into Tier 2 and Tier 3 auto dealerships.
- Familiarity with platforms such as CDK Global LotLinx or similar.
- Salesforce or similar CRM proficiency.
Required Experience:
Director
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.
